Introduction of Zoë Sugg
Zoë Sugg, globally recognized by her online persona Zoella, is a pioneering beauty vlogger, content creator, and digital entrepreneur who transformed YouTube fame into a multifaceted lifestyle brand. Hailing from the charming town of Lacock in Wiltshire, England, Zoë rose to prominence through her relatable personality, beauty tutorials, and candid life vlogs that resonated with millions across the globe. Today, she stands as one of the original trailblazers of influencer culture and digital storytelling in the UK.
Her journey began in 2009 with a humble blog that quickly evolved into a YouTube channel capturing everyday beauty tips, hauls, and lifestyle chats. Zoë’s warm and authentic approach, combined with her pastel-perfect aesthetic and creative content, built a deeply loyal community of followers. From bedroom vlogs to bestselling novels, she crafted a brand that made beauty, wellness, and mental health both aspirational and accessible.
Zoë Sugg’s brand effortlessly blends cozy living, feminine elegance, and wellness-centered living. With her soft-toned visuals, transparent storytelling, and focus on self-care, she inspires a global audience to embrace mindful living. Whether she’s sharing Sunday routines, skincare favorites, or home interiors, Zoë’s content feels personal, comforting, and always beautifully curated.
Now based in Brighton with longtime partner Alfie Deyes, Zoë has expanded far beyond YouTube. She’s a bestselling author with the Girl Online series, co-founder of the lifestyle and wellness company Zoella, and creator of multiple product collaborations that have landed in major UK retailers like Boots and WHSmith. Her influence has been recognized by publications like Vogue, Glamour, and The Guardian for revolutionizing the influencer economy and shaping the face of digital media.
More than just a YouTuber, Zoë Sugg is a creative powerhouse, brand builder, and mental health advocate. Her collaborations, product lines, and online campaigns have positioned her as a top-tier influencer in beauty, lifestyle, and female empowerment. Her signature blend of vulnerability and style has paved the way for future generations of content creators.
In an era of social media saturation, Zoë Sugg remains a refreshing voice of authenticity and calm influence. With millions of followers across Instagram, YouTube, and her blog, she continues to evolve, lead, and inspire—proving that success can be built on kindness, creativity, and staying true to yourself.
Who is Zoë Sugg?
Zoë Sugg, widely recognized online as Zoella, is a British content creator, beauty entrepreneur, and one of the original trailblazers of the influencer generation. Born on March 28, 1990, in Lacock, Wiltshire, England, Zoë gained global fame through her YouTube channel, where her charming personality, relatable content, and love for beauty, fashion, and lifestyle made her a household name among millennials and Gen Z. With millions of followers across YouTube, Instagram, and TikTok, Zoë is now considered a pioneer in the digital creator economy and one of the most successful female influencers in the UK.
Zoë Sugg rose to prominence with her early beauty tutorials, hauls, and vlogs that gave fans a glimpse into her everyday life—setting a new precedent for authentic online connection. Her signature soft-glam looks, cozy home aesthetics, and girl-next-door vibe built a loyal global fanbase and helped shape the entire “YouTuber” career path that millions aspire to today. Over time, Zoë evolved into a multifaceted entrepreneur, launching her own beauty lines, books, and homeware collections while continuing to influence through lifestyle content and brand collaborations.
What makes Zoë Sugg truly iconic is her seamless blend of approachability and aspirational living. Whether she’s sharing mental health awareness tips, cozy family moments with her daughter Ottilie, or her favorite seasonal home decor finds, Zoë has built a brand based on warmth, creativity, and authenticity. She frequently collaborates with her partner Alfie Deyes, another top UK content creator, making them one of the internet’s most beloved influencer couples.
Now based in Brighton, Zoë runs her business empire across multiple verticals—from her successful fiction novels like Girl Online to her wellness brand Zoella Beauty, and her latest lifestyle venture, Filter by Molly-Mae x Zoella. She’s worked with top global brands such as Lush, ASOS, Etsy, and Feelunique, and has been featured in major publications including Vogue, Elle, Cosmopolitan, and The Guardian. Her enduring impact spans beyond YouTube, cementing her status as a digital entrepreneur and role model for young creators worldwide.
Through her platforms, Zoë continues to inspire millions with themes of wellness, beauty, motherhood, seasonal living, and honest storytelling. Her influence stretches into product development, publishing, home decor, and women-led business ventures—making her a shining example of success in the evolving influencer landscape.
Whether she’s decorating for Christmas, doing a PR unboxing, sharing her skincare faves, or writing her next novel, Zoë Sugg remains a cultural icon and a beacon of cozy elegance in the digital age. She is far more than a beauty vlogger—she’s a brand builder, content queen, and one of the UK’s most loved digital personalities of all time.
Zoë Sugg on Wiki
| Field | Details |
|---|---|
| Full Name | Zoë Elizabeth Sugg |
| Date of Birth | March 28, 1990 |
| Age (as of 2025) | 35 years old |
| Birthplace | Lacock, Wiltshire, England, United Kingdom |
| Hometown | Brighton, England, UK |
| Nationality | British |
| Ethnicity | White / Caucasian |
| Religion | Christian |
| Profession | YouTuber, Author, Businesswoman, Content Creator |
| Years Active | 2009 – Present |
| Genres/Category | Beauty, Lifestyle, Fashion, Mental Health, Family Vlogging |
| Notable Work | Zoella YouTube Channel, “Girl Online” book series, Zoella Beauty |
| Content Trend | Cozy Aesthetic, Mental Wellness, Motherhood, British Charm |
| Height | 5 feet 4 inches (163 cm) |
| Weight | Approx. 52 kg (115 lbs) |
| Languages | English |
| Zodiac Sign | Aries |
Zoë Sugg – Parents and Family Background
Zoë Elizabeth Sugg, widely known as Zoella, was born in the picturesque village of Lacock in Wiltshire, England. Raised in a creative and loving household, Zoë’s early exposure to art, books, and storytelling inspired her journey as a digital creator and bestselling author.
Mother:
Zoë’s mother, Tracey Sugg, worked as a beautician and always supported Zoë’s artistic interests. Tracey’s nurturing influence is often seen in Zoë’s beauty content and her signature soft, warm aesthetic that blends elegance with a relatable British homeliness.
Father:
Her father, Graham Sugg, played an integral role in her upbringing, encouraging both Zoë and her younger brother Joe to pursue creative careers. Graham’s supportive nature and grounded outlook helped keep Zoë connected to her roots, even as she grew into one of the UK’s biggest digital celebrities.
Siblings:
Zoë has one brother, Joe Sugg—also a prominent YouTuber, dancer, and entertainer. Known for his YouTube channel ThatcherJoe, Joe and Zoë have collaborated on numerous occasions, offering fans an authentic glimpse into their strong sibling bond. Their mutual success underscores the creative spark that runs deep in the Sugg family.
From a quaint English town to global stardom, Zoë Sugg’s journey reflects authenticity, family support, and a lifelong passion for storytelling and self-expression.
Zoë Sugg – Nationality, Ethnicity, and Religion
Nationality
Zoë Sugg is proudly British, representing a generation of UK influencers who transformed casual blogging into multi-platform empires. Known for her quintessentially British charm, Zoë continues to blend cozy home content with global lifestyle appeal. Whether in her Brighton home or on holiday vlogs, her British identity is at the heart of her content.
Ethnicity
Zoë identifies as White / Caucasian, with English ancestry. Her natural blonde hair, fair skin, and vintage-inspired style have become a part of her widely recognized brand image. She represents a modern English aesthetic—charming, polished, and effortlessly comforting.
Religion
Zoë was raised in a Christian household, and while she doesn’t speak overtly about religion in her content, she frequently shares positive affirmations, messages of hope, gratitude, and personal growth. These values—subtly woven into her content—reflect the spiritual and moral compass instilled during her upbringing.
Her nurturing presence and focus on mental health, mindfulness, and self-care reflect a deeper ethos that connects with audiences seeking both comfort and inspiration.
Zoë Sugg Relationship (2025)
Zoë Sugg, the beloved British content creator, beauty entrepreneur, and YouTube pioneer, remains in a deeply committed relationship with long-time partner Alfie Deyes. The two have become one of the UK’s most adored influencer couples, having grown up together in the digital spotlight and continuing to build both a family and brand empire side by side.
As of 2025, Zoë and Alfie are happily navigating life as new parents to their daughter Ottilie, while still managing their bustling digital careers and collaborative ventures. Their bond, rooted in over a decade of shared experiences, has become a symbol of modern love and resilience in the fast-paced world of social media.
Together, Zoë and Alfie have co-authored books, run successful YouTube channels, launched products, and documented the ups and downs of their journey as partners and parents. Their fans admire their candidness, emotional maturity, and unwavering support for one another—even amid the pressure of public scrutiny.
Zoë often emphasizes the importance of communication, respect, and shared values in their relationship, and the couple continues to inspire audiences with their grounded approach to love and family life. Whether they’re vlogging cozy home days, celebrating milestones, or enjoying quiet weekends in Brighton, Zoë and Alfie reflect a strong, real, and enduring partnership.
Zoë Sugg Age (2025)
Zoë Sugg was born on March 28, 1990, in Lacock, Wiltshire, England.
As of 2025, Zoë Sugg is 35 years old and still holds her place as one of the most influential voices in the beauty, lifestyle, and mental health awareness spaces online. From launching her YouTube channel “Zoella” in her early twenties to becoming a mother and business mogul in her thirties, Zoë’s evolution reflects the power of growth, reinvention, and authenticity.
Her age speaks not just to her longevity in the digital world but also to her wisdom as a mentor, entrepreneur, and mother. With millions of followers who have matured alongside her, Zoë’s content continues to resonate because it’s rooted in real life, not fleeting trends.
Whether she’s crafting skincare lines, writing heartfelt blogs, or advocating for mental health, Zoë proves that age is not a limitation—it’s a strength.
Zoë Sugg Height & Weight (2025)
Height: Zoë Sugg stands approximately 5 feet 4 inches tall (163 cm). Her petite frame and quintessential British charm make her a style icon for fans who appreciate both comfort and elegance.
Known for her love of cozy fashion, feminine details, and timeless basics, Zoë uses her height to her advantage, curating looks that are effortlessly polished yet relaxed. From oversized jumpers to floral midi dresses, her aesthetic is approachable, soft, and universally admired.
Weight: Zoë weighs around 53 kg (117 lbs). Her figure reflects a healthy, balanced lifestyle shaped by mindful eating, gentle exercise, and a focus on mental well-being. As a vocal advocate for body confidence, Zoë is refreshingly transparent about embracing natural beauty and real-life body changes—especially following pregnancy.
She often shares self-care rituals, skincare regimens, and daily wellness habits with her audience, including her love for calming walks, herbal teas, and journaling. Rather than promoting unrealistic ideals, Zoë uses her platform to empower women to feel comfortable in their own skin.
In every aspect—appearance, personality, and presence—Zoë Sugg embodies authenticity, grace, and gentle confidence, inspiring millions to celebrate who they are at every stage of life.
Zoë Sugg Full Body Measurements (2025)
| Measurement | Approximate Value |
|---|---|
| Height | 5 ft 4 in (163 cm) |
| Weight | Approx. 52 kg (115 lbs) |
| Bust | 34 in (86 cm) |
| Waist | 25 in (63.5 cm) |
| Hips | 35 in (89 cm) |
| Bra Size | 32B (US) |
| Dress Size | 4 (US) / 8 (UK) / 36 (EU) |
| Shoe Size | 6 (US) / 4 (UK) / 37 (EU) |
| Eye Color | Blue |
| Hair Color | Light Brown / Blonde Ombre |
| Body Type | Petite, Feminine, Natural Glow |
Zoë Sugg Net Worth (2025)
As of 2025, Zoë Sugg’s net worth is estimated to range between $4 million and $6.5 million, built through a diverse empire of digital content, beauty brand ventures, product lines, and YouTube success. From her early vlogging days to launching global beauty hits and bestselling books, Zoë has proven herself a savvy entrepreneur and content queen.
Main Income Sources
Beauty Brands & Product Collaborations
Zoë co-founded Zoella Beauty, one of the most successful influencer-led product ranges in the UK. Although the line has evolved over the years, she continues to work with beauty, lifestyle, and wellness brands.
Featured Collaborations:
- Zoella Beauty (Superdrug)
- ColourPop
- FeelUnique
- Glossier UK Campaigns
Estimated Product Revenue (2025):
💰 $800,000 – $1.2M/year
YouTube Channel & AdSense
Zoë’s channel “Zoella” and vlog channel “MoreZoella” continue to generate substantial revenue through:
- Google AdSense
- Brand integrations & unboxings
- Product haul videos
Estimated YouTube Income (2025):
💰 $500,000 – $750,000/year
Book Royalties & Publishing Deals
Her novels, especially the Girl Online series, became bestsellers in multiple countries. Zoë still receives annual royalties and has signed on for future projects.
Books Include:
- Girl Online (series)
- Cordially Invited
Estimated Royalties (2025):
💰 $200,000 – $350,000/year
Lifestyle Blog, Affiliate Links & Digital Commerce
Zoë’s blog remains active and monetized through affiliate links (ASOS, Amazon, LookFantastic, etc.) and seasonal gift guides.
Estimated Blog & Affiliate Revenue (2025):
💰 $300,000 – $500,000/year
Instagram & Sponsored Content
With over 9 million followers, Zoë still commands high engagement and branded deals on Instagram and TikTok.
Common Brand Partners:
- Jo Malone
- Glossier
- Garnier
Estimated Sponsored Content Income (2025):
💰 $650,000 – $1M/year
Estimated Earnings Overview (2025)
| Category | Monthly Income | Annual Estimate |
|---|---|---|
| Product Collaborations | $65K – $100K | $800K – $1.2M |
| YouTube Revenue | $42K – $62K | $500K – $750K |
| Book Royalties | $17K – $29K | $200K – $350K |
| Blog & Affiliate Links | $25K – $42K | $300K – $500K |
| Instagram Sponsorships | $55K – $83K | $650K – $1M |
| Total Estimate | $204K – $316K/mo | $4M – $6.5M/year |
Zoë Sugg’s Public Image & Global Influence
Zoë Sugg, globally recognized as Zoella, is not just a YouTuber—she is an iconic British influencer who helped define the golden age of vlogging and beauty content. She has evolved from sharing makeup hauls to becoming a respected lifestyle entrepreneur, mental health advocate, author, and mother.
Why Zoë Sugg Stands Out:
- One of the first British YouTubers to cross 10M subscribers
- Successfully bridged beauty, books, and lifestyle industries
- Launched viral beauty collections in the UK retail market
- Advocates for mental health awareness and authenticity
- Balances family life with career, maintaining public admiration
- Paved the way for creators like Tanya Burr, Niomi Smart, and Alfie Deyes
Zoë Sugg Biography (2025)
Zoë Sugg, widely known as Zoella, was born on March 28, 1990, in Lacock, Wiltshire, England. She is a globally recognized British content creator, author, and entrepreneur who rose to fame through YouTube, where her charming personality, lifestyle tips, and beauty tutorials captivated millions. In 2025, Zoë Sugg remains one of the most beloved internet personalities in the UK and continues to influence a generation through her digital creativity, wellness advocacy, and motherhood journey.
Zoë gained popularity through her relatable YouTube content—ranging from beauty hauls to everyday vlogs—which helped establish the early lifestyle vlogging era. Over time, she expanded into the publishing world with her bestselling Girl Online book series and launched her own beauty brand, Zoella Beauty, which became a massive hit among teens and young women across the UK.
By 2025, Zoë Sugg has evolved her brand into a full-scale digital lifestyle business that spans beauty collaborations, mental health advocacy, social content, digital commerce, and motherhood-focused projects. Whether she’s sharing a cozy skincare routine, a home decor tip, or behind-the-scenes family life with long-time partner Alfie Deyes, Zoë continues to resonate deeply with her audience through authenticity and charm.
Zoë Sugg Social Media Accounts (2025)
| Platform | Handle | Followers (2025) |
|---|---|---|
| @zoesugg | 9.1M+ followers | |
| TikTok | @zoesugg | 820K+ followers |
| YouTube | Zoella | 10.3M+ subscribers |
| @zoesugg | 230K+ monthly viewers | |
| X (Twitter) | @Zoella | 5.5M+ followers |
Zoë Sugg Net Worth in 2025
Zoë Sugg’s estimated net worth in 2025 is between $4 million and $6.5 million, making her one of the UK’s most financially successful and enduring digital entrepreneurs. From content creation to product lines and publishing royalties, she has crafted a sustainable personal brand empire.
Zoë Sugg Income Sources (2025)
- Sponsored Brand Collaborations – Beauty, wellness, and home lifestyle partnerships with major UK and global brands.
- YouTube Monetization – Ongoing revenue from vlogs, legacy content, and new series.
- Book Sales & Royalties – Continued income from Girl Online, Cordially Invited, and future titles.
- Instagram & TikTok Sponsorships – High-performing visual content and sponsored reels.
- Zoella Lifestyle & Blog – Affiliate links, digital guides, gift roundups, and holiday series.
- E-Commerce & Collaborations – Collaborated collections and limited-edition products with skincare, fragrance, and stationery brands.
Zoë Sugg Public Image and Influence
Zoë Sugg is admired for her warm, comforting presence online. Known for her calming voice, pastel visuals, and wholesome British aesthetic, she continues to influence a wide demographic—from nostalgic millennial fans to newer Gen Z followers discovering her content. Her reputation is built on transparency, relatability, and a clear boundary between personal and professional life.
She’s widely credited for helping launch the UK’s influencer economy and for paving the way for content creators to build legitimate careers. Her presence remains classy and trustworthy, evolving from beauty icon to family-centered lifestyle creator.
Conclusion
Zoë Sugg is more than a YouTuber—she is a pioneering digital creator, successful entrepreneur, and published author whose impact continues well into 2025. From her early days filming in her bedroom to building a multimedia brand, Zoë has stayed authentic, evolving her voice with grace and purpose.
Whether she’s sharing a toddler’s morning routine, launching a new skincare line, or writing a holiday guide, Zoë continues to inspire millions with her timeless digital charm and career longevity. Her journey represents the golden age of lifestyle content—and a blueprint for building a legacy in the digital world.
Frequently Asked Questions (FAQs)
Who is Zoë Sugg?
Zoë Sugg, also known as Zoella, is a British content creator, author, entrepreneur, and one of the UK’s most successful digital influencers.
When and where was Zoë Sugg born?
She was born on March 28, 1990, in Lacock, Wiltshire, England.
How old is Zoë Sugg in 2025?
As of 2025, Zoë Sugg is 35 years old.
What is Zoë Sugg famous for?
She’s famous for her YouTube lifestyle channel, bestselling Girl Online book series, beauty collaborations, and long-term influence in the digital space.
How did Zoë Sugg become famous?
She rose to fame through YouTube with makeup tutorials, vlogs, and product hauls, later expanding into books and branded products.
What is Zoë Sugg’s net worth in 2025?
Zoë’s estimated net worth in 2025 is between $4 million and $6.5 million.
Is Zoë Sugg in a relationship?
Yes, Zoë is in a long-term relationship with fellow creator Alfie Deyes. They share a daughter and often appear together in vlogs and social content.
What are Zoë Sugg’s height and weight?
She stands at 5 feet 4 inches (163 cm) and weighs approximately 52 kg (115 lbs).
What are Zoë Sugg’s body measurements?
Her estimated body measurements are 34-25-35 inches.
Where does Zoë Sugg live?
She resides in Brighton, England, with her partner and daughter, often sharing cozy home moments online.
What is Zoë Sugg’s ethnicity and religion?
She is of Caucasian ethnicity and is believed to follow Christianity.
What makes Zoë Sugg unique among influencers?
Her longevity, calm presence, transparency, and ability to grow her brand from beauty vlogging to literature and motherhood make her a standout figure in the influencer world.