Introduction of Olivia Jade
Olivia Jade is an American YouTuber, beauty influencer, lifestyle vlogger, social media personality, and entrepreneur best known for her makeup tutorials, fashion content, and vlogs that connect with millions of young fans worldwide. Born on September 28, 1999, in Los Angeles, California, Olivia Jade Giannulli (popularly known as Olivia Jade) quickly rose to fame through her engaging Olivia Jade YouTube channel and her presence on Instagram and TikTok.
Her channel, launched in 2014, became popular for beauty tips, fashion hauls, skincare routines, college vlogs, and lifestyle advice — making her one of the most followed Gen Z influencers. Olivia Jade has worked with major brands in the fashion and beauty industry, including Sephora, Amazon, and Tresemmé, which significantly boosted her income and recognition.
Olivia Jade gained even more mainstream attention due to the college admissions controversy in 2019, involving her parents Lori Loughlin and Mossimo Giannulli. While the incident brought criticism, Olivia Jade successfully made a comeback in the digital space. She used her platforms to rebuild her personal brand and connect authentically with her audience, focusing on self-growth, resilience, and creative content.
Apart from YouTube, Olivia Jade is active on Instagram, TikTok, and podcasts, where she shares lifestyle updates, beauty tips, and collaborations. She also appeared as a contestant on “Dancing With the Stars” (Season 30) in 2021, further expanding her career in entertainment.
Today, Olivia Jade continues to be a strong digital creator and influencer, inspiring her followers with fashion-forward looks, beauty tutorials, and real-life experiences. With her massive social media following and brand partnerships, Olivia Jade net worth continues to grow steadily, making her one of the most recognized lifestyle and beauty influencers of her generation.
Who is Olivia Jade?
Olivia Jade (born Olivia Jade Giannulli on September 28, 1999, in Los Angeles, California, USA) is a popular American YouTuber, beauty influencer, lifestyle vlogger, and social media personality. She is best known for her Olivia Jade YouTube channel, where she posts makeup tutorials, fashion hauls, lifestyle vlogs, and beauty tips that resonate with millions of fans worldwide.
Olivia Jade launched her channel in 2014 and quickly became a Gen Z digital star, collaborating with top beauty and fashion brands like Sephora, Amazon, and Tresemmé. Her approachable personality, beauty advice, and trendy content made her one of the most followed YouTube beauty influencers of her generation.
In 2019, Olivia Jade gained global attention due to the college admissions scandal involving her parents, actress Lori Loughlin and fashion designer Mossimo Giannulli. While the controversy temporarily paused her career, Olivia Jade successfully staged a comeback, using her platforms to reconnect with her audience through authentic lifestyle content, beauty tutorials, and personal growth vlogs.
Beyond YouTube, Olivia Jade is active on Instagram, TikTok, and podcasts, where she shares her daily life, brand partnerships, and creative projects. In 2021, she expanded her career by joining “Dancing With the Stars” (Season 30), gaining wider recognition outside of YouTube.
As of 2025, Olivia Jade continues to grow her influence with millions of followers across social platforms. Her net worth steadily increases thanks to YouTube monetization, brand sponsorships, social media partnerships, and lifestyle collaborations. She is seen as a fashion-forward beauty creator, resilient digital influencer, and rising entrepreneur in the creator economy.
Despite being in the public spotlight, Olivia Jade maintains a private personal life. According to public sources, she is not married, and her current relationship status remains undisclosed. Fans admire her determination, comeback journey, and stylish content that blends beauty, fashion, and lifestyle.
Today, Olivia Jade stands as a successful YouTuber, lifestyle influencer, and beauty creator who continues to inspire millions worldwide with her creativity, resilience, and influence in the digital age.
Olivia Jade on Wiki
| Category | Details |
|---|---|
| Full Name | Olivia Jade Giannulli |
| Date of Birth | September 28, 1999 |
| Birthplace | Los Angeles, California, United States |
| Nationality | American |
| Ethnicity | White / Italian descent |
| Sexual Orientation | Straight |
| Profession | YouTuber, Social Media Influencer, Beauty & Lifestyle Content Creator, Entrepreneur |
| Known For | Beauty and fashion YouTube channel, lifestyle vlogs, being the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli |
| Education | Attended University of Southern California (USC) before dropping out amid the 2019 college admissions scandal |
| TikTok Username | @oliviajade |
| TikTok Debut | Joined in 2020 (posts beauty tips, fashion content, lifestyle clips, and dance trends) |
| Followers (TikTok) | Over 1 million (as of 2025) |
| Instagram Handle | @oliviajade – Over 1.3 million followers |
| YouTube Channel | Olivia Jade (Launched in 2014) |
| Subscribers (YouTube) | Over 1.8 million |
| Relationship Status | Reportedly single (previously linked with singer Jackson Guthy, but split in 2021) |
Olivia Jade Relationship
As of 2025, Olivia Jade is currently single and has not publicly confirmed any boyfriend or relationship status. Known for keeping her personal life relatively private after the 2019 controversy, she has chosen to focus on rebuilding her career as a beauty influencer and lifestyle content creator.
Over the years, fans have often speculated about Olivia Jade’s boyfriends, but she has never made an official confirmation. Previously, she was rumored to have dated singer Jackson Guthy, but the relationship ended, and since then, Olivia Jade has remained private about her love life.
Unlike many influencers, Olivia Jade has managed to keep a balance between her public digital career and personal relationships, avoiding unnecessary gossip.
Olivia Jade Age
Olivia Jade was born on September 28, 1999, which makes her 25 years old as of 2025. Despite facing challenges early in her career, she continues to remain a popular figure in the beauty and lifestyle space.
Her youthful style, beauty tutorials, and lifestyle vlogs keep her relevant with Gen Z and Millennial audiences alike.
Olivia Jade Height & Weight
Height: Olivia Jade is approximately 5 feet 4 inches (163 cm) tall, according to multiple influencer profiles.
Weight: Her estimated weight is around 55 kg (121 lbs), though she has not publicly revealed her exact weight. She maintains a fit and stylish lifestyle through yoga, fitness routines, and healthy living that she occasionally shares with her fans.
Olivia Jade Full Body Measurements
| Measurement | Approximate Value |
|---|---|
| Height | 5 ft 4 in (163 cm) |
| Weight | 121 lbs (55 kg) |
| Bust | 35 in (89 cm) |
| Waist | 24 in (61 cm) |
| Hips | 36 in (91 cm) |
| Bra Size | 32C (US) |
| Cup Size | C |
| Body Shape | Slim, Hourglass-Proportioned |
| Body Type | Lean & Toned |
| Dress Size | US 2 / UK 6 / EU 34 |
| Shoe Size | US 7.5 / UK 5.5 / EU 38 |
| Eye Color | Hazel-Green |
| Hair Color | Dark Brown (often styled in waves or sleek straight looks) |
| Skin Tone | Light Olive with golden undertones |
| Facial Features | Heart-shaped face, arched brows, defined cheekbones |
| Notable Features | Glamorous beauty style, flawless skin, youthful appearance |
Olivia Jade Educational Details
Primary & Secondary Education
Olivia Jade Giannulli grew up in Los Angeles, California, where she attended elite private schools. From an early age, she showed an interest in beauty, fashion, and social media, often experimenting with makeup tutorials and lifestyle vlogs.
College Education
Olivia Jade enrolled at the University of Southern California (USC) in 2018. However, her time at the university was cut short after the 2019 college admissions scandal involving her parents, actress Lori Loughlin and fashion designer Mossimo Giannulli. Following the controversy, Olivia shifted her full attention back to her YouTube and influencer career.
Career Launch – Olivia Jade
Olivia Jade started her YouTube channel in 2014, where she shared makeup tutorials, GRWM (Get Ready With Me) videos, fashion lookbooks, and lifestyle vlogs. Her glamorous yet relatable content quickly gained her a loyal fanbase.
By 2018, Olivia Jade became one of the fastest-growing beauty and lifestyle creators, collaborating with Sephora, Tresemmé, Amazon, and Estee Lauder. She also appeared on “Red Table Talk” to openly discuss her family’s scandal, which reignited public interest in her career.
Key Milestones in Olivia Jade’s Career:
- Launched Olivia Jade YouTube channel in 2014
- Collaborated with major beauty brands including Sephora & Tresemmé
- Fashion and beauty influencer with over 1.8M YouTube subscribers
- Featured on Red Table Talk with Jada Pinkett Smith (2020)
- Competed on Dancing with the Stars (Season 30) in 2021
- Gained recognition as a fashion & lifestyle personality on TikTok and Instagram
- Continues to expand as a digital influencer & entrepreneur
Olivia Jade Daily Routine
Olivia Jade’s daily lifestyle combines fitness, beauty, creativity, and influencer work, balancing glamour with consistency.
Morning (8:00 AM – 11:00 AM)
- Wakes up around 8:30 AM
- Starts day with lemon water & light stretching
- Skincare routine: cleanser, vitamin C serum, moisturizer & SPF
- Healthy breakfast (avocado toast, smoothie bowl, or eggs)
- Journaling & gratitude practice before diving into emails and collabs
Afternoon (12:00 PM – 4:00 PM)
- Films YouTube videos (GRWM, makeup tutorials, lifestyle vlogs)
- Edits short-form content for TikTok & Instagram Reels
- Meets virtually with beauty/fashion brands for sponsorship deals
- Breaks for lunch — usually salads, poke bowls, or grilled chicken
- Often schedules Dancing workouts or Pilates in the afternoon
Evening (5:00 PM – 9:00 PM)
- Wraps up filming and content editing
- Attends brand events or influencer dinners in Los Angeles
- Home workouts or fitness classes
- Dinner: light but healthy (sushi, Mediterranean bowls, or pasta)
- Posts on social media & interacts with fans
Night (9:30 PM – 12:00 AM)
- Evening skincare routine (double cleansing, serums, hydration masks)
- Relaxes by binge-watching Netflix or beauty/fashion YouTube
- Brainstorms new video ideas & trends for upcoming uploads
- Sleeps around midnight to stay fresh for content creation
Olivia Jade Net Worth (2025)
As of 2025, Olivia Jade’s estimated net worth is between $2 million and $3.5 million, according to influencer finance trackers, Celebrity Net Worth, and brand deal databases. Despite facing setbacks after the 2019 college admissions scandal, Olivia Jade successfully rebuilt her career through YouTube, TikTok, Instagram, brand endorsements, and reality TV appearances.
Her financial success comes from social media monetization, fashion/beauty collaborations, sponsored content, and public appearances, making her one of the most recognizable digital creators in the beauty & lifestyle niche.
💰 Main Income Sources
▶️ YouTube Channel Revenue
Olivia Jade launched her YouTube channel in 2014, focusing on beauty tutorials, GRWM videos, and lifestyle vlogs. With over 1.8 million subscribers and 200M+ views, she continues to earn significant income through AdSense monetization and brand integrations.
- Estimated Monthly YouTube Earnings (AdSense): $8,000 – $20,000
- Annual Ad Revenue (2025): $100,000 – $250,000
- Beauty/lifestyle CPM rates remain high, boosting earnings
💄 Beauty & Fashion Sponsorships
Olivia Jade has collaborated with major brands in beauty, skincare, and fashion, including Sephora, Tresemmé, Amazon, and Dolce & Gabbana. After her return to the public eye, she has re-established herself as a sought-after influencer for brand campaigns.
- Affiliate Income (Amazon, fashion/beauty links): $50,000 – $120,000/year
- Sponsored Campaigns & Partnerships: $150,000 – $300,000/year
Top Sponsored Niches:
- Makeup products, haircare, skincare
- Fashion apparel, luxury accessories
- Lifestyle brands & wellness products
🎬 Television & Public Appearances
Olivia Jade gained renewed fame by joining “Dancing with the Stars” Season 30 (2021), where she performed strongly and attracted new fans. She has also appeared on Red Table Talk, podcasts, and talk shows, further boosting her public profile.
- DWTS Earnings: Approx. $100,000+
- Guest appearances & hosting: $50,000 – $80,000/year
📱 TikTok & Instagram Monetization
With over 1.5M TikTok followers and over 1.3M Instagram followers, Olivia Jade monetizes her platforms via sponsored posts, reels, and lifestyle collabs.
- Estimated Brand Deal Rate (Instagram/TikTok): $5,000 – $15,000 per post
- Estimated Annual Earnings (2025): $200,000 – $400,000
🛍️ Merchandise & Business Ventures
Unlike many influencers, Olivia Jade has not heavily pushed personal merchandise. However, she occasionally collaborates with fashion and beauty brands for capsule collections and influencer drops.
- Estimated Income: $25,000 – $50,000/year
🧾 Estimated Earnings (2025)
| Income Stream | Estimated Annual Earnings |
|---|---|
| YouTube Ad Revenue | $100K – $250K |
| Sponsorships & Affiliates | $200K – $400K |
| Instagram & TikTok Deals | $200K – $400K |
| TV & Public Appearances | $100K – $180K |
| Merchandise & Collabs | $25K – $50K |
| Total Annual Income (2025) | $650K – $1.2M |
| Net Worth Estimate (2025) | $2M – $3.5M |
🏆 Community Perception & Public Image
Olivia Jade has worked to rebuild her public image after controversy, focusing on positivity, beauty tutorials, and fashion content. She’s admired for her glamorous aesthetic, relatability, and persistence in the digital space.
🔹 Public Image Highlights:
- Known for her beauty, fashion, and GRWM YouTube content
- Recognized for her resilience in rebuilding career post-scandal
- Popular with Gen Z & millennial fashion/beauty audiences
- Seen as a style icon and beauty influencer with a loyal fanbase
🔥 Why Olivia Jade Is a Rising Digital Star
- Blends lifestyle, fashion, and beauty into influencer content
- Strong brand collaborations with global companies
- Massive social media reach across YouTube, TikTok, and Instagram
- Represents the new wave of influencers who turn challenges into comebacks
- Continues to grow as a multi-platform content creator & celebrity personality
Olivia Jade Biography (Olivia Jade Giannulli)
Olivia Jade, born Olivia Jade Giannulli on September 28, 1999, in Los Angeles, California, USA, is an American YouTuber, beauty influencer, social media personality, and entrepreneur. She is best known for her makeup tutorials, fashion content, lifestyle vlogs, and digital influence on YouTube and Instagram. With millions of followers across platforms, Olivia Jade has become one of the most recognized Gen-Z creators in the beauty and fashion industry.
She first rose to fame through her YouTube channel launched in 2014, where she shared makeup routines, skincare tips, product reviews, and daily vlogs. Her engaging personality, fashion-forward content, and authentic approach to beauty quickly built her a loyal fanbase. By 2019, Olivia Jade had become a sought-after influencer, collaborating with major beauty and lifestyle brands.
Coming from a high-profile Hollywood family (daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli), Olivia Jade always had exposure to the entertainment world. However, she independently built her brand as a digital creator and influencer, gaining recognition for her creative content and business ventures.
Over the years, she has expanded her career beyond YouTube, launching brand partnerships, beauty collaborations, and social media campaigns. Olivia Jade is also known for her appearances on talk shows and as a contestant on Dancing With the Stars (2021), where she showcased her versatility and determination to redefine herself in the digital age.
Despite facing public challenges during the 2019 college admissions scandal, Olivia Jade has successfully rebuilt her online presence. Her resilience, consistent content creation, and ability to connect with her audience have made her a strong voice in the influencer community.
As of 2025, Olivia Jade’s estimated net worth is between $1 million and $3 million, primarily earned through YouTube ad revenue, brand sponsorships, fashion and beauty partnerships, TikTok collaborations, and Instagram endorsements.
Her influence lies in her ability to merge beauty, fashion, lifestyle, and authenticity — making her one of the most relevant digital personalities for Gen-Z. Olivia Jade continues to inspire fans with her creativity, self-expression, and passion for content creation, proving that she remains a resilient and influential force in the influencer world.
Olivia Jade Social Media Accounts
| Platform | Username/Handle | Link | Followers (2025) |
|---|---|---|---|
| YouTube | Olivia Jade | youtube.com/@OliviaJade | 1.6M+ |
| @oliviajade | instagram.com/oliviajade | 1.3M+ | |
| TikTok | @oliviajade | tiktok.com/@oliviajade | 480K+ |
| X (Twitter) | @oliviajadee | twitter.com/oliviajadee | 110K+ |
| Olivia Jade | facebook.com/OliviaJadeGiannulli | 95K+ |
Conclusion
Olivia Jade (Olivia Jade Giannulli) has become a recognized name in the digital world as a beauty influencer, lifestyle creator, and YouTuber. Known for her glamorous yet relatable personality, she has built a strong community of fans who admire her makeup tutorials, skincare routines, fashion tips, and candid vlogs.
As one of the most talked-about social media personalities, Olivia Jade continues to reinvent her brand by blending beauty, fashion, and lifestyle content with authenticity and style. Her YouTube channel and Instagram presence showcase not only her love for creativity but also her ability to connect with Gen Z and millennial audiences.
Despite facing challenges in her career, Olivia Jade has shown resilience and determination, proving herself as a digital entrepreneur and influencer who thrives in today’s competitive online space. From collaborating with major brands to sharing her daily routines and fashion inspiration, she has solidified her place as a rising beauty and lifestyle star.
With millions of followers across platforms, Olivia Jade represents the future of influencer culture—where personal branding, authenticity, and digital storytelling drive long-term success.
Frequently Asked Questions (FAQs)
Who is Olivia Jade?
Olivia Jade (full name Olivia Jade Giannulli) is an American YouTuber, beauty influencer, lifestyle creator, and social media personality, best known for her fashion, makeup tutorials, skincare tips, and vlogs on YouTube and Instagram.
What is Olivia Jade’s real name?
Her full name is Olivia Jade Giannulli.
When and where was Olivia Jade born?
She was born on September 28, 1999, in Los Angeles, California, United States.
How old is Olivia Jade in 2025?
She is 25 years old as of September 2025.
What is Olivia Jade famous for?
Olivia Jade rose to fame as a beauty and fashion YouTuber, where she shares makeup tutorials, skincare routines, lifestyle vlogs, and fashion tips. She also gained media attention as the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli.
How did Olivia Jade become famous?
She became popular through her YouTube beauty channel, which gained over 1.6M subscribers. She further grew her fan base on Instagram and TikTok by sharing makeup, fashion, and lifestyle content.
Has Olivia Jade been involved in any controversies?
Yes, Olivia Jade was linked to the 2019 college admissions scandal involving her parents. She later returned to social media and continued her career as a content creator.
What is Olivia Jade’s net worth in 2025?
As of 2025, Olivia Jade’s estimated net worth is around $1 million – $2 million, earned through YouTube ads, brand collaborations, sponsored posts, and influencer deals.
Is Olivia Jade on Dancing with the Stars?
Yes, Olivia Jade competed on Dancing with the Stars Season 30 (2021), which boosted her popularity and reintroduced her to a wider audience.
What is Olivia Jade’s height and weight?
She is approximately 5 ft 4 in (163 cm) tall and weighs around 55 kg (121 lbs).
Is Olivia Jade dating anyone?
As of 2025, Olivia Jade has not publicly confirmed her relationship status, though she has been previously linked to a few celebrities.
What ethnicity is Olivia Jade?
Olivia Jade is of Italian and Caucasian descent.
Where can I follow Olivia Jade online?
You can follow her on:
YouTube: @OliviaJade (1.6M+ subscribers)
Instagram: @oliviajade (1.3M+ followers)
TikTok: @oliviajade (480K+ followers)
Twitter/X: @oliviajadee (110K+ followers)
Facebook: Olivia Jade Giannulli (95K+ followers)
What kind of content does Olivia Jade create?
Olivia Jade is known for makeup tutorials, beauty product reviews, skincare routines, fashion lookbooks, lifestyle vlogs, and candid day-in-the-life videos.
Does Olivia Jade collaborate with brands?
Yes, Olivia Jade has worked with several beauty, fashion, and lifestyle brands through sponsorships and influencer marketing campaigns.