Introduction of Murad Osmann
Murad Osmann is a renowned Russian photographer and travel influencer best known for his viral “Follow Me To” series, in which his wife, Nataly Zakharova, leads the viewer by hand into breathtaking landscapes and iconic global destinations. Born May 15, 1985 in Dagestan, Russia; moved with his family to Moscow at age five.Studied civil engineering at Imperial College London in 2001 before shifting his focus to photography.
Who is Murad Osmann
Murad Osmann (born Murad Yusupovich Osmanov on May 15, 1985, in Dagestan, USSR) is a renowned Russian photographer and travel influencer based in Moscow, best known for his iconic “Follow Me To” series. The project began in 2011 during a trip to Barcelona when his then-girlfriend (now wife), Natalia Zakharova, impatiently tugged him onward—sparking a photographic concept where she leads him by the hand into breathtaking settings around the world. Originally shot on an iPhone, the series gained viral momentum in 2012 and later transitioned to DSLR for enhanced cinematic effect. With over four million followers on Instagram, Osmann and Zakharova’s work combines intimate storytelling, stunning visuals, and a distinct sense of wanderlust. In 2015, the couple married in both Moscow and Dagestan, even weaving those ceremonies into their visual narrative; they also co-authored the photobook Follow Me To: A Journey Around the World Through the Eyes of Two Ordinary Travelers. Beyond travel photography, Osmann co-founded Hype Production and collaborates with major global brands, all while advocating for mindful, culturally immersive travel experiences.
Murad Osmann on wiki
| Category | Details |
| Full Name | Murad Yusupovich Osmanov |
| Known As | Murad Osmann |
| Date of Birth | May 15, 1985 |
| Place of Birth | Dagestan, USSR |
| Nationality | Russian |
| Profession | Photographer, Travel Influencer, Producer |
| Famous For | “Follow Me To” photography series |
| Spouse | Natalia Zakharova (married in 2015) |
| Education | Civil Engineering, Imperial College London |
| Major Work | Follow Me To: A Journey Around the World (Photobook) |
| Notable Project | #FollowMeTo |
| Instagram Followers | Over 4 million |
| Business | Co-founder of Hype Production |
| Photography Style | Travel, Candid, Hand-in-Hand Leading Perspective |
| Start of Career | Viral breakthrough in 2012 |
| Advocacy | Sustainable travel, cultural immersion |
| Residence | Moscow, Russia |
Murad Osmann Parents and Siblings
| Relation | Name & Details |
| Parents | Referred to generally as Mr. and Mrs. Osmanov. Their full names are not publicly known . They raised Murad in Dagestan before the family moved to Moscow when he was five. |
| Siblings | Murad has at least one brother and one sister, but their names and any additional details have not been disclosed publicly . |
Murad Osmann Nationality, Ethnicity ,Religion
Nationality
Murad Osmann holds Russian nationality. He was born in Dagestan, which was part of the Soviet Union at the time of his birth, and later moved to Moscow with his family. Throughout his life and career, Murad has been based in Russia, though his work and travels have taken him across the globe.
Ethnicity
Murad Osmann is of Dagestani ethnicity. Dagestan is known for its diverse cultural and ethnic backgrounds, including various indigenous groups. Although specific details about his ethnic subgroup are not publicly confirmed, his heritage is strongly connected to the multi-ethnic region of Dagestan.
Religion
Murad Osmann’s religious beliefs have not been widely discussed or publicly disclosed. However, Dagestan is predominantly a Muslim-majority region, and it is commonly believed that Murad has a Muslim background. Despite this, his personal practice and specific religious views remain private and are not a focal point of his public profile.
Murad Osmann Relationship
Murad Osmann and Natalia Zakharova share a deeply creative, devoted partnership that blends romance and art into their globally celebrated travel photography. The duo met in the late 2000s and, in 2011, stumbled upon their breakthrough after Natalia impatiently grabbed Murad’s hand during a trip to Barcelona—giving birth to the now-iconic “Follow Me To” series . Their relationship evolved naturally into marriage in June 2015, celebrated with dual ceremonies in Moscow and Dagestan—both beautifully captured in their signature photo style. Beyond their artistic endeavors, the couple is also family-focused, with two sons born in 2019 and 2023. While they share rare glimpses of their children, Murad and Natalia have chosen to largely maintain their family’s privacy . Their bond remains the heartbeat of #FollowMeTo—her leading him, his lens preserving their journey together.
Murad Osmann Height & Weight
Murad Osmann stands at an approximate height of 1.80 meters (5 feet 11 inches). His tall and lean physique complements his active lifestyle, which involves extensive travel and on-location photography across diverse terrains. However, specific details about his weight have not been publicly disclosed. Murad tends to keep personal physical statistics private, focusing instead on his creative work and travel projects. Despite the lack of exact figures, his appearance reflects a healthy and fit individual, well-suited to the physically demanding nature of his global adventures.
Murad Osmann Full Body Measurements
Unfortunately, Murad Osmann’s complete body measurements—including chest, waist, hips, or weight—aren’t publicly available. While some sources list his height at around 1.80 m (5′11″), beyond that, personal physical statistics remain private and have not been disclosed in interviews or verified profiles. His public presence centers on his creative work and travels, rather than personal attributes.
Murad Osmann Educational Details
Early schooling in Dagestan and Moscow
Murad was born in Dagestan (Russian SFSR) in 1985 and his family moved to Moscow when he was about five years old . He completed his primary and secondary schooling in that region.
Civil engineering degree at Imperial College London
In 2001, Osmann went to England to study civil engineering at Imperial College London, one of the world’s leading universities in science and engineering . Reports confirm he pursued and completed his degree there .
Shift from engineering to photography
Although trained as an engineer, Murad found his true passion in visual storytelling and photography. After graduating from Imperial, he returned to Moscow and decided to seriously pursue photography rather than work as an engineer .
Self-taught photography skills
From 2011 onwards, Murad honed his photography technique—initially using only an iPhone to capture moments that inspired his breakthrough “Follow Me To” series . He later upgraded to a DSLR to achieve higher technical quality .
Murad Osmann Career
The Spark: A Viral Moment (2011–2012)
- During a trip to Barcelona in 2011, Murad, studying civil engineering at the time, captured a spur‑of‑the‑moment photo of his then‑girlfriend Nataly pulling him by the hand—this candid shot sparked the now‑iconic “Follow Me To” series .
- The photograph went viral on Instagram, spreading via outlets like The Daily Mail, marking the launch of his signature travel photography style .
Building the Brand
- He and Nataly evolved the concept into a polished venture, launching Instagram accounts—@muradosmann, @natalyosmann, and @followmeto—now boasting millions of followers combined .
- Their “Follow Me To” style has become a global social media trend, inspiring travel enthusiasts and influencers worldwide .
Professional Transition
- Despite studying engineering at Imperial College London, after graduation Murad returned to Moscow and initially co‑founded a production company focusing on commercials and music videos .
- He eventually committed fully to creative visual storytelling, producing travel photography and video content under the Hype.film banner .
Expanding Across Media
- In 2015, they released the photo‑travel book Follow Me To: A Journey Around the World… published through Skyhorse .
- Their images have graced prestigious venues—from Times Square to Art Basel—and they’ve launched complementary ventures, including a jewelry line and travel accessories; they’ve also hosted a Russian TV show .
Brand Partnerships & Recognition
- Murad has collaborated with high‑end brands like Samsung, Hilton, Google, Accor Live Limitless, and Bulgari Hotels, selecting only partners aligned with his artistic vision .
- He’s been featured in multiple accolades, such as Forbes’ “Top Travel Influencers” list and the Monaco Influencer Awards .
Current Endeavors & Social Impact
- The Osmanns organize Follow Me To group travel experiences across countries like India, Georgia, Jordan, and Tibet .
- They’re active in philanthropy—supporting projects like building wells in Ethiopia and promoting sustainable travel methods .
Murad Osmann NetWorth
- NetWorthSpot (2025 estimate):
Projects Osmann’s net worth at approximately $18.6 million—likely accounting for earnings from brand partnerships, product lines, photo-books, and media ventures forbes.com+15networthspot.com+15blog.kicksta.co+15. - Kicksta Blog (2024 estimate):
Approximates his net worth at around $1 million, based on average earnings from sponsored content, travel workshops, and ancillary income blog.kicksta.co.
Murad Osmann Biography
Murad Osmann is a renowned Russian photographer, entrepreneur, and social media influencer, widely celebrated for his iconic “Follow Me To” photography series. Born on May 15, 1985, in Dagestan, Russia, Murad moved to Moscow at the age of five, where he completed his early education. He later pursued civil engineering at the prestigious Imperial College London, but his true passion eventually led him away from engineering and toward the world of photography. Murad’s career took a pivotal turn in 2011 when he captured a spontaneous photo of his then-girlfriend, Nataly Zakharova, pulling him by the hand through the streets of Barcelona. This simple yet visually captivating concept quickly went viral, evolving into the globally recognized “Follow Me To” project, which he continued to develop with Nataly, who later became his wife.
The unique hand-holding perspective of Murad’s photographs resonated with millions around the world, earning him a massive following on Instagram and other social platforms. His work transcended social media to include bestselling photo-books, high-profile collaborations with brands like Samsung, Google, Hilton, and Bulgari Hotels, and exhibitions in international venues such as Times Square and Art Basel. Murad also co-founded Hype.film, a production company that creates commercials, music videos, and travel content. In addition to his creative ventures, Murad and Nataly have hosted curated photography tours across several countries and have been actively involved in philanthropy, supporting projects that promote clean water access and sustainable travel.
Murad Osmann Viral Video
Murad Osmann Social Media Accounts
| Platform | Username/Handle | Link | Followers |
| @muradosmann | @muradosmann | 3.2M | |
| @MuradOsmann | @MuradOsmann | 4.7M | |
| @MuradOsmann | @MuradOsmann | 50K | |
| YouTube | @FollowMeToProject | @FollowMeToProject | 56.1K |
Conclusion
Murad Osmann is a visionary photographer and social media influencer who has transformed a simple creative moment into a global movement. His “Follow Me To” series not only redefined travel photography but also inspired millions to explore the world through a lens of love, adventure, and cultural curiosity. With a strong presence across social media platforms, Murad has successfully built a personal brand that blends art, storytelling, and entrepreneurship. His collaborations with international brands, commitment to creative excellence, and dedication to meaningful travel experiences continue to leave a lasting impact on the world of visual storytelling. Murad Osmann’s journey is a powerful example of how passion, innovation, and authenticity can create a lasting legacy.
Frequently Asked Questions (FAQs)
Who is Murad Osmann?
Murad Osmann is a Russian photographer, entrepreneur, and social media influencer best known for his “Follow Me To” photo series.
When was Murad Osmann born?
He was born on May 15, 1985.
Where is Murad Osmann from?
Murad was born in Dagestan, Russia, and later moved to Moscow.
What is Murad Osmann famous for?
He gained worldwide recognition for his “Follow Me To” photography series, where he photographs his wife leading him by the hand to various destinations.
Who is Murad Osmann’s wife?
His wife is Nataly Osmann, who often features in his “Follow Me To” photographs.
What did Murad Osmann study?
Murad studied civil engineering at Imperial College London.
How did Murad Osmann start his career in photography?
His career began when a spontaneous photo of his girlfriend leading him by the hand went viral, inspiring the “Follow Me To” project.
What is the “Follow Me To” project?
It is a travel photography series where Murad captures unique hand-holding shots with his wife leading him to iconic locations around the world.
What is Murad Osmann’s net worth?
Estimates of his net worth range from $1 million to $18 million, depending on the source.
Which brands has Murad Osmann collaborated with?
He has worked with brands like Samsung, Google, Hilton, Accor, and Bulgari Hotels.
Does Murad Osmann have a YouTube channel?
Yes, his official YouTube channel is called FollowMeTo | Murad Osmann.
What other projects is Murad Osmann involved in?
Besides photography, Murad co-founded Hype.film, a production company, and has launched travel workshops and product lines.
Where can I follow Murad Osmann on social media?
You can follow him on Instagram, Facebook, X (Twitter), and YouTube.
What is Murad Osmann’s photography style?
His signature style is the hand-holding perspective, focusing on vibrant travel and cultural backdrops.
Has Murad Osmann written a book?
Yes, he co-authored Follow Me To: A Journey Around the World Through the Eyes of Two Ordinary Travelers.
