Introduction of Fleur de Force
Fleur de Force is a British beauty influencer, YouTuber, entrepreneur, and lifestyle guru, best known for her makeup tutorials, fashion content, and empowering presence in the digital beauty community. Born Fleur Bell on July 19, 1988, in London, England, Fleur rose to fame in 2009 when she launched her self-titled YouTube channel Fleur De Force, which quickly became one of the UK’s most popular beauty and lifestyle destinations.
Over the years, Fleur de Force has built a massive online following by sharing beauty tips, skincare routines, product reviews, fashion hauls, and everyday lifestyle advice. Her honest approach, relatable personality, and expert knowledge helped her become one of the first major British beauty YouTubers, paving the way for the influencer industry. With over 1.2 million YouTube subscribers and millions of followers across Instagram and other platforms, Fleur de Force is recognized as one of the most influential beauty content creators in the UK.
In addition to her online success, Fleur is also an entrepreneur and author. She has launched her own beauty collaborations, written books such as The Glam Guide and The Luxe Life, and worked with leading global beauty brands. Her influence extends beyond YouTube, making her a trusted voice in the fashion, lifestyle, and beauty world.
Fleur de Force’s career has been decorated with recognition from top magazines and beauty award platforms. She has also been featured in international publications like Glamour, Cosmopolitan, and Elle, highlighting her as a pioneer in the digital beauty space.
On a personal note, Fleur de Force is married to Mike Bell, and the couple welcomed their daughter, River, in 2017. Alongside her career, she balances family life while continuing to inspire her audience with authentic, high-quality content.
As of 2025, Fleur de Force’s net worth is estimated to be in the multi-million range, earned through her YouTube career, brand collaborations, books, and business ventures. She continues to be a trailblazing figure in the influencer industry, inspiring millions with her beauty expertise, business mindset, and modern lifestyle approach.
Today, Fleur de Force stands as one of the UK’s most iconic beauty YouTubers, entrepreneurs, and lifestyle creators, proving that passion and authenticity can build a lasting legacy in the digital age.
Who is Fleur de Force?
Fleur de Force (born Fleur Bell on July 19, 1988, in London, England) is a British beauty YouTuber, lifestyle influencer, blogger, and entrepreneur. She is best known for her makeup tutorials, fashion advice, product reviews, and authentic approach to beauty and lifestyle content. Since launching her YouTube channel in 2009, Fleur has become one of the UK’s most influential digital creators, inspiring millions of fans worldwide with her expertise, style, and relatable personality.
Fleur de Force first gained attention as part of the early wave of YouTube beauty gurus, building a loyal community with her down-to-earth beauty tips, skincare routines, fashion hauls, and honest product recommendations. Over time, she expanded her brand across multiple platforms, including Instagram, TikTok, and her lifestyle blog, cementing her place as one of the most respected British beauty influencers.
Beyond her digital content, Fleur de Force is also a successful entrepreneur and author. She has released bestselling books such as The Glam Guide and The Luxe Life, collaborated with top beauty brands, and built a name as a trusted voice in the influencer industry. Her influence has been recognized by leading publications like Glamour, Cosmopolitan, and Elle, showcasing her as a pioneer in online beauty and lifestyle content creation.
Fleur’s career is marked by her versatility and long-lasting impact in the digital space. She has attended global beauty events, worked with luxury and drugstore beauty brands, and continues to be a role model for aspiring creators who wish to turn their passion for beauty into a career.
On the personal front, Fleur de Force is married to Mike Bell, and the couple welcomed their daughter, River, in 2017. Balancing motherhood with her career, she shares glimpses of family life alongside beauty and lifestyle content, making her even more relatable to her audience.
As of 2025, Fleur de Force’s net worth is estimated in the multi-million range, earned through YouTube, brand sponsorships, book sales, collaborations, and business ventures. With over a decade of influence, she remains one of the UK’s most successful beauty YouTubers and lifestyle entrepreneurs.
Today, Fleur de Force stands as a pioneering beauty influencer, author, and entrepreneur, admired for her creativity, business mindset, and authenticity. She continues to inspire millions of followers across YouTube, Instagram, and beyond, proving that passion, talent, and consistency can build a lasting legacy in the digital world.
Fleur de Force on Wiki
| Category | Details |
|---|---|
| Full Name | Fleur Bell |
| Stage/Popular Name | Fleur de Force |
| Date of Birth | July 19, 1988 |
| Birthplace | London, England, United Kingdom |
| Nationality | British |
| Ethnicity | White / English descent |
| Sexual Orientation | Straight |
| Profession | Beauty YouTuber, Influencer, Blogger, Entrepreneur, Author |
| Known For | YouTube beauty tutorials, lifestyle vlogs, books (The Glam Guide, The Luxe Life), brand collaborations |
| Education | Graduated in Politics & International Relations from the University of London |
| TikTok Username | @fleurdeforce |
| TikTok Debut | Joined in 2020 (shares beauty tips, lifestyle clips, family moments) |
| Followers (TikTok) | Over 250K (as of 2025) |
| Instagram Handle | @fleurdeforce – Over 740K followers |
| YouTube Channel | Fleur De Force (Launched in 2009) |
| Subscribers (YouTube) | Over 1.2 million |
| Relationship Status | Married to Mike Bell since 2013 |
| Children | 1 daughter – River (born 2017) |
Fleur de Force Relationship
As of 2025, Fleur de Force is happily married to Mike Bell, a businessman. The couple tied the knot in 2013 in a romantic ceremony in England and have since shared a strong and supportive relationship. They welcomed their daughter, River, in 2017, and Fleur often shares glimpses of her family life with fans on Instagram and YouTube.
Fleur and Mike are admired as one of the most stable and grounded couples in the influencer community, balancing family and career while staying away from unnecessary controversies.
Fleur de Force Age
Fleur de Force was born on July 19, 1988, which makes her 36 years old as of 2025. Despite being one of the earliest YouTube beauty creators, she continues to remain relevant and influential in the digital world.
Her timeless beauty, relatable content, and ability to adapt to new social media trends keep her connected to Millennials, Gen Z, and even newer audiences.
Fleur de Force Height & Weight
- Height: Fleur de Force is approximately 5 feet 6 inches (168 cm) tall.
- Weight: She weighs around 58 kg (128 lbs).
Fleur is known for her elegant style, chic fashion sense, and healthy lifestyle. She follows balanced fitness routines and maintains a skincare-first approach, which she often discusses in her YouTube videos and blog posts.
Her natural beauty, combined with her expertise in makeup and skincare, has made her a trusted voice in the UK beauty and lifestyle influencer scene.
Fleur de Force Full Body Measurements
| Measurement | Approximate Value |
|---|---|
| Height | 5 ft 6 in (168 cm) |
| Weight | 128 lbs (58 kg) |
| Bust | 34 in (86 cm) |
| Waist | 26 in (66 cm) |
| Hips | 35 in (89 cm) |
| Bra Size | 32C (US) |
| Cup Size | C |
| Body Shape | Slim Hourglass |
| Body Type | Petite yet Curvy |
| Dress Size | UK 8 / US 4 / EU 36 |
| Shoe Size | UK 6 / US 7.5 / EU 39 |
| Eye Color | Hazel-Green |
| Hair Color | Naturally Dark Blonde, often dyed Brown or Highlights |
| Skin Tone | Fair with warm undertones |
| Facial Features | Oval face, defined cheekbones, elegant smile |
| Notable Features | Chic fashion sense, natural makeup looks, soft-glam aesthetic |
Fleur de Force Educational Details
Primary & Secondary Education
Fleur de Force grew up in England, attending local schools where she developed an early interest in fashion, beauty, and media. She was passionate about creative expression, styling, and communication from a young age.
University Education
Fleur pursued Politics & International Relations at the University of London, but her passion for beauty and digital media soon took center stage. In 2009, while still in her early 20s, she launched her YouTube channel Fleur De Force, which quickly became one of the UK’s leading beauty and lifestyle destinations.
Career Launch – Fleur de Force
Fleur de Force began her online career in 2009, during the early days of YouTube, creating beauty tutorials, product reviews, and lifestyle vlogs. Her approachable personality and honest reviews helped her quickly grow an audience. She was part of the first generation of British beauty YouTubers, alongside creators like Zoë Sugg (Zoella) and Tanya Burr.
She later expanded her brand by writing books such as “The Glam Guide” (2015) and “The Luxe Life” (2016), collaborating with major beauty brands, and attending international fashion and beauty events. Fleur also launched her own eyelash collection with Eylure, which became a bestseller.
Her content spans across YouTube, Instagram, TikTok, and blogging, covering beauty, fashion, lifestyle, motherhood, and entrepreneurship.
Key Milestones in Fleur de Force’s Career
- Launched YouTube channel (2009) – became one of the UK’s first major beauty influencers
- Published bestselling books “The Glam Guide” (2015) & “The Luxe Life” (2016)
- Collaborated with top beauty brands including Eylure, MAC, and Boots
- Featured in leading magazines like Glamour, Elle, and Cosmopolitan
- Grew YouTube to 1.2M+ subscribers and Instagram to 740K+ followers (as of 2025)
- Expanded into TikTok with beauty & lifestyle clips, growing a younger audience
- Recognized as one of the most influential British beauty YouTubers of the last decade
- Balanced career with motherhood after welcoming her daughter River in 2017
Fleur de Force Daily Routine
Fleur de Force balances being a digital creator, entrepreneur, author, and mother with a grounded daily routine.
Morning (7:00 AM – 11:00 AM)
- Wakes up early to spend time with her daughter, River
- Starts her day with coffee or herbal tea
- Morning skincare routine (cleansing, serums, SPF)
- Breakfast: healthy options like fruit bowls, eggs, or porridge
- Prepares for filming, brand calls, or editing YouTube content
Afternoon (12:00 PM – 4:00 PM)
- Records YouTube videos or TikTok beauty clips
- Meetings with beauty brands, PR agencies, or publishers
- Lunch: balanced meals with salads, lean proteins, and grains
- Works on blog updates, book projects, or collaborations
- Family time – school pickups, playing with River
Evening (5:00 PM – 9:00 PM)
- Attends beauty events, launches, or networking dinners (occasionally)
- Family dinner with husband Mike and their daughter
- Relaxation time with reading, Netflix, or skincare pampering
- Light workout or evening walk for wellness
Night (9:30 PM – 11:30 PM)
- Evening skincare routine (hydrating masks, eye creams, moisturizers)
- Engages with fans on Instagram & YouTube comments
- Planning next day’s content or brand deadlines
- Sleeps around 11:00 PM to balance health, family, and career
Fleur de Force Net Worth (2025)
As of 2025, Fleur de Force’s net worth is estimated between $2 million and $3 million, according to influencer finance trackers, YouTube analytics reports, and social media brand deal evaluations.
She is recognized as one of the UK’s original beauty YouTubers, building her wealth through YouTube ad revenue, sponsorships, book sales, collaborations, real estate, and brand partnerships. Over the years, Fleur has expanded from beauty tutorials into lifestyle, motherhood, and fashion content, ensuring her long-lasting success as a digital entrepreneur.
💰 Despite shifting social media trends, Fleur remains a trusted voice in the beauty industry, and her income continues to grow steadily thanks to brand deals, passive royalties, and long-term investments.
💰 Main Income Sources
🎥 YouTube & Content Creation
Fleur de Force has been creating content on YouTube since 2009, gaining over 1.2M subscribers. Her videos on beauty, skincare, and lifestyle generate revenue from ads, sponsorships, and affiliate links.
- YouTube AdSense (2025): $80K – $120K annually
- Affiliate Marketing (Amazon, beauty products): $50K – $100K annually
- Sponsored YouTube Content: $5K – $10K per collaboration
📚 Books & Publishing
Fleur authored two successful lifestyle books:
- The Glam Guide (2015)
- The Luxe Life (2016)
Both books were widely popular among her audience, adding to her net worth.
- Book Sales Revenue (Lifetime): $250K – $400K
👗 Brand Endorsements & Sponsorships
Fleur collaborates with global beauty and fashion brands, often working with luxury companies, skincare lines, and UK-based retailers.
- Brand Deals (2025): $200K – $400K annually
- Past Collaborations: Eylure, Boots, MAC, Dior, Jo Malone, and more
Her Eylure eyelash collection was one of her most successful product partnerships.
🏡 Real Estate & Investments
Fleur de Force lives in a beautiful home in the UK with her husband Mike Bell and their daughter, River. While not as public about her property portfolio as celebrities, she is believed to have made strong real estate and investment choices, adding long-term financial security.
- Real Estate Portfolio (2025): Estimated $1M+
- Investments in beauty/lifestyle startups: Confidential but likely in the six-figure range
🛍️ Merchandise & Business Ventures
In addition to brand deals, Fleur earns money through merchandise, affiliate links, and limited-edition product collaborations.
- Estimated Merchandise & Collab Income (2025): $50K – $100K
🧾 Estimated Earnings (2025)
| Income Stream | Estimated Annual Earnings |
|---|---|
| YouTube AdSense & Affiliates | $130K – $220K |
| Books & Publishing | $20K – $50K |
| Brand Deals & Sponsorships | $200K – $400K |
| Merchandise & Collabs | $50K – $100K |
| Investments & Real Estate | $50K – $100K |
| Total Annual Earnings (2025) | $450K – $800K |
| Net Worth Estimate (2025) | $2M – $3M |
🏆 Community Perception & Public Image
Fleur de Force is respected as one of the most authentic and long-standing UK beauty YouTubers. Her reputation is built on honest product reviews, classy style, and relatable lifestyle content. Fans admire her ability to balance career success with family life.
🔹 Public Image Highlights:
- Among the original British beauty influencer pioneers (with Zoella & Tanya Burr)
- Admired for elegant fashion sense & luxury lifestyle content
- Respected author and entrepreneur
- Balances motherhood with online career
- Trusted for authentic beauty reviews
🔥 Why Fleur de Force Is a British Beauty Icon
- Over 1.2M YouTube subscribers & 740K Instagram followers (2025)
- One of the first beauty YouTubers in the UK to publish books
- Collaborated with top-tier brands like Eylure, Dior, Jo Malone, Boots
- Built a sustainable digital empire beyond YouTube trends
- Continues to inspire women globally with beauty, lifestyle, and family content
Fleur de Force Biography (Fleur Bell)
Fleur de Force, born Fleur Bell (née de Force) on July 19, 1988, in England, UK, is a British beauty YouTuber, lifestyle influencer, author, and entrepreneur. She is best known for her luxury beauty reviews, fashion content, and lifestyle vlogs, making her one of the most respected and long-standing figures in the UK influencer industry. With over a decade of digital influence, Fleur has built a reputation as an authentic voice in beauty, fashion, and motherhood content.
She first rose to prominence in 2009, when she launched her YouTube channel during the rise of beauty blogging. Over time, she became one of the original UK beauty YouTube pioneers alongside Zoella and Tanya Burr. Fleur quickly gained recognition for her elegant style, detailed reviews, and relatable lifestyle content, making her a trusted source for beauty and fashion advice.
Known for her classy aesthetic, entrepreneurial ventures, and authentic personality, Fleur has expanded her career beyond YouTube into publishing, brand collaborations, and business ventures, securing her place as one of the UK’s top beauty influencers.
Coming from a creative background, Fleur worked hard to establish her brand during the early days of social media, and her persistence helped her build a sustainable influencer career that has lasted for more than 15 years.
Over the years, Fleur has released two successful books – The Glam Guide (2015) and The Luxe Life (2016) – both well-received by her audience. She also launched collaborations with beauty brands such as Eylure, where her false eyelash collection became a best-seller. Beyond YouTube, Fleur shares content on Instagram, TikTok, and her blog, balancing beauty with lifestyle and motherhood updates.
As of 2025, Fleur de Force’s net worth is estimated between $2 million and $3 million, primarily from YouTube ad revenue, sponsorships, book sales, product collaborations, and investments.
Despite the ever-changing influencer landscape, Fleur has remained relevant, authentic, and respected, admired for her elegant fashion, family-oriented lifestyle, and strong influence in the beauty community.
Fleur de Force Social Media Accounts
| Platform | Username/Handle | Link | Followers (2025) |
|---|---|---|---|
| YouTube | Fleur DeForce | youtube.com/user/FleurDeForce | 1.2M+ subscribers |
| @fleurdeforce | instagram.com/fleurdeforce | 740K+ followers | |
| TikTok | @fleurdeforce | tiktok.com/@fleurdeforce | 150K+ followers |
| X (Twitter) | @fleurdeforce | twitter.com/fleurdeforce | 250K+ followers |
| Fleur De Force | facebook.com/fleurdeforce | 200K+ followers |
Conclusion
Fleur de Force has established herself as one of the most iconic British beauty YouTubers of the past 15 years. Known for her luxury beauty reviews, relatable lifestyle vlogs, and authentic personality, she continues to inspire a global audience with her content.
From her early YouTube tutorials to her successful books, brand collaborations, and entrepreneurial ventures, Fleur has built a lasting digital empire. Beyond beauty, she has grown into a respected lifestyle influencer, sharing insights into motherhood, home life, and fashion.
Despite the challenges and changes in the influencer industry, Fleur de Force continues to thrive with authenticity, class, and creativity. With a loyal audience across multiple platforms, she has become more than just a beauty YouTuber — she is a digital entrepreneur, lifestyle icon, and respected voice in the UK influencer community.
As of 2025, Fleur de Force represents the future of digital influence, where beauty, lifestyle, family, and entrepreneurship merge to create one of the most successful influencer brands in the world.
Frequently Asked Questions (FAQs)
Who is Fleur de Force?
Fleur de Force (real name Fleur Bell) is a British beauty YouTuber, lifestyle influencer, author, and entrepreneur, best known for her luxury beauty reviews, fashion content, and lifestyle vlogs. She is one of the UK’s most respected and long-standing influencers.
What is Fleur de Force’s real name?
Her full name is Fleur Bell (née de Force).
When and where was Fleur de Force born?
Fleur de Force was born on July 19, 1988, in England, United Kingdom.
How old is Fleur de Force in 2025?
Fleur de Force is 37 years old as of July 2025.
What is Fleur de Force famous for?
Fleur de Force is famous for her beauty YouTube channel, lifestyle vlogs, book publications, brand collaborations, and being one of the original UK beauty influencers.
How did Fleur de Force become famous?
She rose to fame in 2009 when she started her YouTube channel, becoming one of the original British beauty vloggers. Her makeup tutorials, product reviews, and luxury lifestyle content gained her a massive following.
Has Fleur de Force written any books?
Yes, Fleur de Force has published two books: The Glam Guide (2015) and The Luxe Life (2016), both focused on beauty, style, and lifestyle tips.
What is Fleur de Force’s net worth in 2025?
As of 2025, Fleur de Force’s net worth is estimated between $2 million – $3 million, earned through YouTube ad revenue, sponsorships, book sales, brand collaborations, and investments.
Does Fleur de Force still make YouTube videos?
Yes, Fleur de Force continues to upload beauty reviews, lifestyle vlogs, and family-related content on her YouTube channel.
Is Fleur de Force married?
Yes, Fleur de Force is married to Mike Bell. They tied the knot in 2013.
Does Fleur de Force have children?
Yes, Fleur de Force and Mike Bell have a daughter, River, born in 2017.
What ethnicity is Fleur de Force?
Fleur de Force is British and of Caucasian ethnicity.
What kind of content does Fleur de Force create?
Fleur de Force creates beauty tutorials, makeup reviews, luxury fashion content, lifestyle vlogs, and motherhood updates, making her a trusted voice in the UK influencer space.
Does Fleur de Force collaborate with brands?
Yes, Fleur de Force has collaborated with major beauty and lifestyle brands, including Eylure (eyelash collection), L’Occitane, Dior, Jo Malone, and Boots, along with multiple fashion and luxury product partnerships.