Introduction of Emily Schuman
Emily Schuman, globally recognized as a pioneering fashion and lifestyle influencer, entrepreneur, and bestselling author, is the creative force behind the iconic brand Cupcakes and Cashmere. Known for her timeless style, approachable elegance, and inspiring lifestyle content, Emily has become one of the most respected voices in the digital fashion and lifestyle industry. Born and raised in California, Emily Schuman turned her passion for style, food, and design into a full-fledged business empire that inspires millions of readers and followers around the world.
Emily first rose to prominence with the launch of her blog Cupcakes and Cashmere, which quickly gained popularity for its unique mix of fashion, beauty, food, and home décor content. Her ability to seamlessly blend high-street fashion with designer pieces, simple recipes with elevated dining, and cozy interiors with chic aesthetics set her apart from other digital creators. Over time, her blog evolved into a go-to destination for modern women seeking inspiration on how to live stylishly and intentionally.
What started as a personal passion project transformed into a globally recognized lifestyle brand. Emily Schuman went on to expand Cupcakes and Cashmere into a full-fledged business, including her own clothing line, curated product collections, and collaborations with top retailers. Her signature style — feminine, versatile, and effortlessly chic — has earned her a loyal fan base that looks to her for daily inspiration on everything from fashion and beauty tips to entertaining ideas and career advice.
Emily’s influence extends far beyond her blog. As a successful digital creator and entrepreneur, she has collaborated with leading global brands, launched her own fashion collections, and even authored two bestselling books: Cupcakes and Cashmere and Cupcakes and Cashmere at Home. Her work has been featured in top publications like Vogue, Elle, Harper’s Bazaar, InStyle, and The New York Times, further solidifying her status as one of the most influential women in the lifestyle space.
Her social media presence, especially on Instagram and Pinterest, showcases a beautifully curated mix of outfit ideas, beauty recommendations, home styling tips, motherhood insights, and travel content. This balance of professional elegance and relatable lifestyle moments has made Emily a trusted digital voice for women around the world.
As of 2025, Emily Schuman’s net worth is estimated in the multi-million-dollar range, thanks to her successful brand, book sales, clothing lines, partnerships, and digital influence. Her continued ability to stay authentic while adapting to the ever-changing world of social media and fashion entrepreneurship has cemented her place as a true trailblazer in the influencer industry.
Emily Schuman is more than just a lifestyle blogger — she is a creative visionary, entrepreneur, and motivator who has built a brand that empowers women to embrace beauty in everyday moments. Through Cupcakes and Cashmere, Emily continues to inspire millions to live a life that is stylish, meaningful, and fulfilling. With her growing influence in fashion, beauty, home décor, and digital content creation, Emily remains a defining figure in the global influencer space, shaping the future of lifestyle blogging and social media culture in 2025 and beyond.
Who is Emily Schuman?
Emily Schuman (born in Los Angeles, California, USA) is a world-renowned lifestyle blogger, fashion influencer, entrepreneur, and author, best known as the founder of the iconic lifestyle brand Cupcakes and Cashmere. She has become one of the most influential figures in the blogging and digital content world, inspiring millions of women globally with her fashion sense, home décor ideas, beauty tips, recipes, and relatable lifestyle content.
Emily rose to fame after launching Cupcakes and Cashmere in 2008, one of the first blogs to successfully blend fashion, food, beauty, career advice, and home styling into a single destination. Her ability to balance chic style with everyday practicality quickly earned her a loyal audience, making her blog one of the most popular lifestyle platforms in the world. With her relatable personality and eye for detail, Emily transformed from a blogger into a full-fledged entrepreneur, author, and brand founder.
Over the years, Emily expanded Cupcakes and Cashmere into a successful fashion and lifestyle empire, which includes clothing collections, curated product lines, brand collaborations, and two bestselling books: Cupcakes and Cashmere (2010) and Cupcakes and Cashmere at Home (2015). Her signature style — classic, feminine, and versatile — resonates with women who seek both elegance and ease in their everyday lives.
Emily has collaborated with global brands such as Nordstrom, Club Monaco, Estée Lauder, and Coach, while her work has been featured in top publications like Vogue, Elle, Glamour, InStyle, and The New York Times. She is celebrated for being a pioneer in the blogging industry, turning her passion into one of the most recognizable lifestyle brands in the digital space.
Her social media presence, especially on Instagram and Pinterest, offers followers a curated mix of outfit inspiration, home décor ideas, beauty finds, family moments, and travel content. This combination of professional polish and personal authenticity has made Emily a trusted voice and role model in the lifestyle and influencer community.
As of 2025, Emily Schuman’s net worth is estimated in the multi-million-dollar range, thanks to her blog, brand, book sales, fashion line, collaborations, and affiliate marketing ventures. She continues to lead the lifestyle influencer industry while staying true to her authentic, approachable style that her audience loves.
Beyond fashion and blogging, Emily Schuman is also admired for her role as a mother, wife, and entrepreneur, often sharing personal insights about motherhood, career balance, and intentional living. Her journey from a corporate career in media to building a global lifestyle brand continues to inspire women everywhere to chase their dreams, create meaningful work, and embrace beauty in everyday life.
Today, Emily Schuman stands as one of the most successful and respected lifestyle bloggers, authors, and digital entrepreneurs, continuing to shape the future of modern blogging, influencer marketing, and fashion entrepreneurship.
Emily Schuman Wiki (2025)
| Category | Details |
|---|---|
| Full Name | Emily Schuman |
| Stage/Popular Name | Emily Schuman (Founder of Cupcakes and Cashmere, Lifestyle Blogger, Author, Entrepreneur) |
| Date of Birth | May 3, 1983 |
| Birthplace | Los Angeles, California, USA |
| Nationality | American |
| Ethnicity | Caucasian |
| Sexual Orientation | Straight |
| Profession | Lifestyle Blogger, Author, Fashion Influencer, Entrepreneur, Creative Director |
Emily Schuman Relationship (2025)
As of 2025, Emily Schuman is happily married to Geoffrey Fuller, a creative director and entrepreneur who also collaborates with her in building the Cupcakes and Cashmere brand. The couple tied the knot in 2012 and share a daughter, Sloan. Together, Emily and Geoffrey represent one of the most admired power couples in the lifestyle influencer space, balancing business success with family life. Emily often shares family moments, parenting insights, and personal experiences that resonate with her global audience.
Emily Schuman Age (2025)
Born on May 3, 1983, Emily Schuman is 42 years old in 2025. With nearly two decades of experience in lifestyle blogging and entrepreneurship, she remains a pioneer and continues to expand her influence across fashion, beauty, home décor, and digital media.
Emily Schuman Height & Weight
- Height: 5 feet 4 inches (163 cm)
- Weight: Around 54 kg (119 lbs)
Emily is admired for her classic California style, radiant personality, and timeless elegance. Her fashion choices — often shared on her blog and Instagram — combine effortless sophistication with comfort, making her a source of daily inspiration for women worldwide.
Emily Schuman Full Body Measurements (2025)
| Measurement | Approximate Value |
|---|---|
| Height | 5 ft 4 in (163 cm) |
| Weight | 119 lbs (54 kg) |
| Bust | 34 in (86 cm) |
| Waist | 25 in (63 cm) |
| Hips | 35 in (89 cm) |
| Bra Size | 34B (US) |
| Cup Size | B |
| Body Shape | Slim, Feminine |
| Body Type | Classic & Elegant |
| Dress Size | US 4 / UK 8 / EU 36 |
| Shoe Size | US 7 / UK 5 / EU 38 |
| Eye Color | Hazel |
| Hair Color | Blonde (often styled in soft waves or chic updos) |
Emily Schuman Educational Details
Primary & Secondary Education
Emily Schuman was born and raised in Los Angeles, California, where she attended local schools and nurtured a love for writing, fashion, and lifestyle content from an early age. Her passion for creativity, combined with her interest in magazines and editorial work, set the foundation for her career in media and blogging.
Higher Education
Emily pursued her education at the University of Southern California (USC), where she studied Sociology and Media Studies. Her academic background, combined with internships in editorial roles, helped her gain valuable experience in content creation and branding.
Before launching her blog, she worked at Conde Nast in Los Angeles, where she gained hands-on industry experience at Teen Vogue and Domino Magazine — an opportunity that shaped her understanding of media, fashion, and digital storytelling.
Career Launch – Emily Schuman
Emily Schuman began her career in media, working for Conde Nast publications before deciding to pursue her own creative venture. In 2008, she launched Cupcakes and Cashmere, a lifestyle blog that combined fashion, beauty, food, décor, and career advice in one space.
Her authentic voice, elegant visuals, and ability to balance style with relatability made her one of the first bloggers to successfully transition into a full-time digital entrepreneur. Emily quickly became a household name in the blogging and influencer industry, turning Cupcakes and Cashmere into a multi-platform lifestyle brand.
Key Milestones in Emily Schuman’s Career
- 2008–2010: Launched Cupcakes and Cashmere, quickly building a loyal following with her fashion, beauty, food, and lifestyle content.
- 2010: Published her first book, Cupcakes and Cashmere, which became a bestseller and cemented her as a thought leader in the lifestyle blogging world.
- 2012: Married Geoffrey Fuller, who later joined her in building the Cupcakes and Cashmere brand.
- 2015: Released her second book, Cupcakes and Cashmere at Home, expanding her brand into interior styling and home décor inspiration.
- 2016–2018: Launched her Cupcakes and Cashmere clothing line, which was sold in Nordstrom and Shopbop, reaching a wide retail audience.
- 2019–2022: Expanded her collaborations with major global brands, including Estée Lauder, Coach, and Club Monaco, further growing her influence.
- 2023–2024: Strengthened her social media presence, with Instagram and Pinterest becoming major hubs for her fashion, beauty, home, and motherhood content.
- 2025: Continues to lead the lifestyle influencer and blogging space, balancing entrepreneurship, authorship, family life, and digital creativity while inspiring millions worldwide.
Emily Schuman Net Worth (2025)
As of 2025, Emily Schuman’s net worth is estimated between $5 million and $8 million, primarily driven by her globally recognized lifestyle brand Cupcakes and Cashmere, bestselling books, brand collaborations, fashion collections, and her strong digital influence across Instagram, Pinterest, and her blog.
Emily is one of the most successful American lifestyle bloggers and entrepreneurs, having turned her blog into a multi-platform lifestyle empire that spans fashion, beauty, home décor, food, and career inspiration. Her work has not only redefined lifestyle blogging but also created a lucrative business that continues to grow in the evolving influencer economy.
Emily Schuman Daily Routine (2025)
Morning (6:30 AM – 9:00 AM)
- Starts the day with a cup of coffee and morning journaling.
- Light stretching or Pilates for energy and mindfulness.
- Breakfast with her family, usually fresh fruit, yogurt, or avocado toast.
- Prepares school drop-off for her daughter Sloan before transitioning into work.
Afternoon (10:00 AM – 4:00 PM)
- Content creation for Cupcakes and Cashmere blog and Instagram.
- Brand meetings, product development sessions, and editorial planning.
- Lunch: typically fresh salads, grain bowls, or homemade meals.
- Photoshoots for fashion, beauty, or lifestyle campaigns.
Evening (5:00 PM – 8:00 PM)
- Family time, including after-school activities with her daughter.
- Dinner with her husband Geoffrey Fuller and family, often cooked at home.
- Engages with her online community through social media interactions.
- Creative brainstorming and mood-boarding for upcoming projects.
Night (9:00 PM – 11:00 PM)
- Relaxation with skincare rituals and reading.
- Watches TV or movies with her husband.
- Prepares editorial schedules and notes for the next day.
- Sleeps early to maintain balance and productivity.
💰 Main Income Sources
👗 Lifestyle Blogging & Cupcakes and Cashmere Brand
Emily’s Cupcakes and Cashmere blog and digital platform attract millions of readers annually, making it one of the top destinations for women seeking inspiration in fashion, beauty, home décor, and career.
- Sponsored Blog Content & Ads: $400K – $600K annually
- Affiliate Marketing & Product Links: $300K – $500K annually
🛍️ Fashion Collaborations & Clothing Line
Emily has launched her own Cupcakes and Cashmere clothing line, sold in retailers like Nordstrom and Shopbop, along with curated product collections that reflect her signature style.
- Clothing Line & Merch Sales: $900K – $1.2M annually
- Retail & E-commerce Partnerships: $400K+ per year
📚 Books & Publishing
Emily is a bestselling author of two books: Cupcakes and Cashmere (2010) and Cupcakes and Cashmere at Home (2015), both of which continue to generate royalties.
- Book Royalties & Publishing Income: $150K – $250K annually
📸 Social Media Sponsorships & Partnerships
With hundreds of thousands of followers on Instagram and Pinterest, Emily’s sponsored campaigns with beauty, fashion, and lifestyle brands are a major part of her income.
- Instagram Sponsorships & Partnerships: $500K – $700K annually
- Pinterest & Digital Collaborations: $200K – $300K annually
🏡 Home Décor & Lifestyle Collaborations
Emily has expanded into home styling and décor partnerships, collaborating with décor brands and sharing her expertise in interior design and entertaining.
- Home Décor Collaborations: $250K – $350K annually
🏢 Business Ventures & Investments
Beyond content creation, Emily invests in small businesses and brand ventures aligned with fashion, beauty, and lifestyle entrepreneurship.
- Brand Consulting & Creative Direction: $100K+ annually
- Equity in Lifestyle Startups: $300K+ estimated value
🧾 Estimated Earnings (2025)
| Income Stream | Estimated Annual Earnings |
|---|---|
| Blog Content & Ads | $400K – $600K |
| Affiliate Marketing | $300K – $500K |
| Clothing Line & Merch | $900K – $1.2M |
| Instagram Sponsorships | $500K – $700K |
| Pinterest & Digital Collaborations | $200K – $300K |
| Books & Publishing Royalties | $150K – $250K |
| Home Décor Collaborations | $250K – $350K |
| Creative Direction & Investments | $300K+ |
| Total Annual Earnings (2025) | $2.9M – $4.2M |
| Net Worth Estimate (2025) | $5M – $8M |
🏆 Community Perception & Public Image
Emily Schuman is admired globally as a pioneering lifestyle blogger, bestselling author, and entrepreneur who empowers women to live beautifully in all aspects of life.
🔹 Public Image Highlights
- Founder of Cupcakes and Cashmere, one of the first globally recognized lifestyle blogs.
- Bestselling author of two lifestyle books blending fashion, beauty, food, and décor.
- Collaborator with major brands including Nordstrom, Estée Lauder, Coach, and Club Monaco.
- Style icon known for her chic yet approachable looks, relatable motherhood insights, and elegant home décor inspiration.
- Respected entrepreneur who transformed a blog into a multi-million-dollar lifestyle empire.
🔥 Why Emily Schuman Is a Global Inspiration
- Transformed Cupcakes and Cashmere into one of the most iconic lifestyle brands.
- Balances entrepreneurship, motherhood, and creativity authentically.
- Inspires women with her expertise in fashion, beauty, food, and home styling.
- Continues to be a trailblazer in lifestyle blogging and influencer marketing.
- A role model for modern women seeking balance between personal life and professional success.
Emily Schuman Biography (2025)
Emily Schuman, widely recognized as the founder of Cupcakes and Cashmere, was born on May 13, 1983, in Los Angeles, California, USA. She is an American fashion blogger, lifestyle influencer, entrepreneur, and author, best known for creating one of the first successful fashion and lifestyle blogs that seamlessly blended style, beauty, food, and home décor.
Emily first launched Cupcakes and Cashmere in 2008 as a creative outlet to share her passion for fashion inspiration, beauty routines, recipes, and design ideas. What began as a personal blog quickly transformed into a full-fledged lifestyle brand that resonated with millions of women worldwide. With her polished yet relatable aesthetic, Emily became a trailblazer in the digital influencer space, long before influencer marketing became mainstream.
Over the years, Emily Schuman has collaborated with leading brands in fashion, beauty, and home décor, including Nordstrom, Coach, Estée Lauder, and Starbucks. Her platform grew from a style blog into a lifestyle empire, including bestselling books (Cupcakes and Cashmere and Cupcakes and Cashmere at Home), an e-commerce shop, and curated product lines.
Emily’s signature approach combines chic fashion inspiration with approachable lifestyle tips, making her one of the most enduring and trusted names in the influencer industry. She has been featured in top publications like Vogue, Glamour, Harper’s Bazaar, and The New York Times, solidifying her reputation as one of the original lifestyle influencers.
As of 2025, Emily continues to inspire her audience with fashion guides, beauty recommendations, motherhood insights, home styling, and entrepreneurial advice. Her brand, Cupcakes and Cashmere, remains one of the most respected lifestyle platforms, balancing creativity, authenticity, and business success.
Known for her timeless elegance, approachable personality, and business acumen, Emily Schuman stands as a role model for women who aspire to combine passion with career. She is celebrated as a fashion blogger turned entrepreneur, shaping how digital creators build sustainable brands in the influencer economy.
Emily Schuman Social Media Accounts (2025)
| Platform | Username/Handle | Link | Followers (2025) |
|---|---|---|---|
| @emilyschuman | instagram.com/emilyschuman | 480K+ followers | |
| TikTok | @cupcakesandcashmere | tiktok.com/@cupcakesandcashmere | 120K+ followers |
| Cupcakes and Cashmere | pinterest.com/cupcakesandcashmere | 1.5M+ monthly views | |
| Cupcakes and Cashmere | facebook.com/cupcakesandcashmere | 300K+ followers | |
| YouTube | Cupcakes and Cashmere | youtube.com/@cupcakesandcashmere | 100K+ subscribers |
Conclusion
Emily Schuman, globally recognized as a lifestyle blogger, fashion influencer, entrepreneur, and author, has redefined the digital content space with her Cupcakes and Cashmere brand. What began as a personal blog sharing outfit ideas, beauty tips, and recipes has evolved into one of the most successful lifestyle platforms in the world.
Her career seamlessly combines fashion inspiration, beauty routines, home décor, motherhood, and entrepreneurship, making her a trusted voice in the influencer industry for over a decade. Known for her polished yet approachable aesthetic, Emily inspires women to balance style with everyday life while building meaningful businesses rooted in authenticity.
As of 2025, Emily Schuman remains a pioneer in lifestyle blogging, proving that passion and creativity can transform into a sustainable, multi-million-dollar brand. She represents authenticity, entrepreneurship, and elegance — motivating her global audience to express themselves through fashion, curate beautiful homes, and live life with intention.
Frequently Asked Questions (FAQs)
Who is Emily Schuman?
Emily Schuman is an American fashion and lifestyle blogger, influencer, entrepreneur, and author, best known as the founder of Cupcakes and Cashmere, a pioneering blog and lifestyle brand.
What is Emily Schuman’s real name?
Her real name is Emily Schuman, and she is widely known online through her brand Cupcakes and Cashmere.
When and where was Emily Schuman born?
Emily Schuman was born on May 13, 1983, in Los Angeles, California, USA.
How old is Emily Schuman in 2025?
As of 2025, Emily Schuman is 42 years old.
What is Emily Schuman famous for?
Emily Schuman is famous for creating Cupcakes and Cashmere, one of the first successful lifestyle blogs, where she shares fashion tips, beauty guides, home décor inspiration, recipes, and personal lifestyle advice.
How did Emily Schuman become famous?
Emily became famous after launching Cupcakes and Cashmere in 2008, quickly gaining recognition for her chic yet relatable content. She later expanded into publishing books, launching her own product lines, and collaborating with major global brands.
Does Emily Schuman own her own brand?
Yes! Emily is the founder and creative director of Cupcakes and Cashmere, which includes a blog, e-commerce shop, lifestyle products, and curated collaborations.
What is Emily Schuman’s net worth in 2025?
As of 2025, Emily Schuman’s net worth is estimated between $4 million – $7 million, earned from blogging, book sales, brand collaborations, product lines, and her e-commerce shop.
Is Emily Schuman married?
Yes, Emily Schuman is married to Geoffrey Fuller, and together they have a daughter. She often shares insights on balancing motherhood, career, and creativity through her platform.
What ethnicity is Emily Schuman?
Emily Schuman is of American ethnicity and holds American nationality.
What kind of content does Emily Schuman create?
Emily creates fashion, beauty, lifestyle, home décor, motherhood, and entrepreneurial content through Cupcakes and Cashmere, inspiring women to live stylish, intentional, and balanced lives.