Introduction of Alix Earle
Alix Earle is a rising American social media influencer, content creator, and TikTok star who gained massive popularity for her beauty tutorials, GRWM videos, and unfiltered college lifestyle content. Born on December 16, 2000, in Monmouth County, New Jersey, Alix Earle quickly rose to fame on TikTok and Instagram, becoming one of Gen Z’s most relatable and followed internet personalities.
Known for her “Get Ready With Me” content, Alix blends authenticity with glamor, often sharing honest takes on acne, relationships, and her experience as a student at the University of Miami, where she earned her degree in Business Administration and Marketing. Her fans love her for her open personality, trend-setting fashion sense, and ability to connect on a real level.
Alix Earle’s boyfriend and relationship life have also attracted attention, especially with her rumored dating history involving athletes and influencers. Her fame has led to brand partnerships with major beauty and fashion companies, making Alix Earle net worth a hot topic in the influencer world.
From a college student filming in her dorm room to a national beauty icon, Alix Earle’s career is a testament to the power of relatable content and self-confidence in the digital age.
Who is Alix Earle?
Alix Earle (born December 16, 2000, in Monmouth County, New Jersey, USA) is a viral American TikTok star, beauty influencer, lifestyle content creator, and media personality. Known for her relatable “Get Ready With Me” (GRWM) videos and college vlogs, Alix Earle quickly became a Gen Z icon on platforms like TikTok and Instagram, gaining millions of followers in a short span of time.
She gained popularity not just for her glamorous beauty routines but also for her raw honesty—often speaking openly about dealing with acne, mental health, and social pressures. Her influence skyrocketed during her time at the University of Miami, where she studied Business Administration and Marketing, becoming a trendsetter both on and off campus.
Alix Earle’s boyfriend and dating life have often sparked curiosity among fans, with her romantic links to professional athletes and fellow influencers frequently making headlines. Her growing fanbase and consistent brand collaborations with top beauty and fashion companies have significantly contributed to Alix Earle’s net worth, making her one of the fastest-growing influencers in the U.S.
Beyond content creation, Alix Earle’s career continues to expand as she steps into event hosting, brand ambassadorships, and podcast appearances, cementing her status as a modern influencer powerhouse. Her story reflects a new era of online fame where authenticity, vulnerability, and style blend seamlessly.
Alix Earle on Wiki
| Category | Details |
| Full Name | Alix Ashley Earle |
| Date of Birth | December 16, 2000 |
| Birthplace |
Monmouth County, New Jersey, United States
|
| Nationality | American |
| Ethnicity | White / Caucasian |
| Sexual Orientation | Straight |
| Profession |
Social Media Influencer, TikTok Star, Content Creator, Beauty & Fashion Icon
|
| Known For |
Viral TikTok GRWM videos, Alix Earle TikTok fame, college lifestyle vlogs
|
| Education |
Bachelor’s Degree in Business Marketing from University of Miami (2023)
|
| TikTok Username | @alixearle |
| TikTok Debut |
Early 2020 (Gained massive popularity in 2022)
|
| Followers (TikTok) | Over 8 million (as of 2025) |
| Instagram Handle | @alix_earle – Over 3 million followers |
| YouTube Channel | Alix Earle (Launched in 2023) |
| Relationship Status |
Dating (Rumored to be in a relationship with NFL player Braxton Berrios)
|
Alix Earle Parents and Siblings (Family Background)
Alix Earle comes from a well-established and business-oriented family in New Jersey, United States.
Her mother, Lisa Earle, is a successful businesswoman who works in the construction industry, contributing significantly to family-run operations. Alix often credits her mother for instilling independence and confidence in her from a young age.
Her father, Thomas Earle, is the CEO of Earle Construction, a prominent construction company based in New Jersey. Following her parents’ divorce, Alix was primarily raised by her mother but continues to maintain a close relationship with both parents. Her family’s entrepreneurial background has played a big role in shaping her professional mindset and strong work ethic.
Alix has a younger sister named Ashtin Earle, who occasionally appears in her social media content and vlogs. While Ashtin prefers a more private lifestyle, she shares a close bond with Alix, and fans appreciate their candid sibling moments.
Alix Earle Nationality, Ethnicity & Religion
| Attribute | Details |
| Nationality | American |
| Ethnicity |
White / Caucasian
|
| Religion |
Christianity (Non-practicing)
|
Alix Earle Relationship
Alix Earle has been romantically linked to NFL player Braxton Berrios, though the two have kept details of their relationship relatively private. Fans began speculating about their relationship in early 2023 after spotting them together in Miami and at public events. While Alix Earle boyfriend searches dominate the web, she often uses her social media platforms to set boundaries between her personal and public life, choosing to focus her content on lifestyle, beauty, and personal growth.
Alix Earle Age
Alix Earle was born on December 16, 2000, which makes her 24 years old as of June 2025.
Alix Earle Height & Weight
Height:
Most sources list Alix Earle at approximately 5 ft 6 in (167 cm).
Weight:
Her estimated weight is around 55 kg (121 lbs).
Alix Earle Full Body Measurements
| Measurement |
Approximate Value
|
| Height |
5 ft 6 in (167 cm)
|
| Weight | 121 lb (55 kg) |
| Bust | 34 in (86 cm) |
| Waist | 26 in (66 cm) |
| Hips | 36 in (91 cm) |
| Body Type |
Slim, Hourglass figure
|
| Eye Color | Blue |
| Hair Color | Blonde |
Alix Earle Educational Details
Primary & Secondary Education
Alix Earle attended Red Bank Catholic High School in New Jersey, where she was an academically driven student with a growing interest in beauty and social media.
College Education
She graduated from the University of Miami in 2023 with a degree in Business Administration and Marketing. During college, her social media career flourished, especially through TikTok, where she shared authentic college life content that resonated with millions.
Career Launch Post-University – Alix Earle
Immediately after graduating from the University of Miami in 2023 with a degree in Business Marketing, Alix Earle transitioned into full-time content creation. Although she had already gained massive popularity on TikTok during her college years, it was post-graduation that her career took off at a professional level.
With millions of followers and a highly engaged audience, she began collaborating with major beauty and fashion brands, including Tarte, Rare Beauty, Ulta, and Amazon Fashion. Her “Get Ready With Me” (GRWM) videos became cultural moments on social media, often setting beauty trends and influencing product sales overnight.
Alix Earle’s career post-university was marked by:
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Consistent viral content on TikTok and Instagram
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Podcast guest appearances and industry event hosting
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Strategic brand deals and long-term ambassador roles
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Launch of her YouTube channel and expanded video content
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Transitioning from student influencer to full-time media personality
Within a year of graduating, Alix established herself not just as a TikTok star, but as a multi-platform influencer and rising name in the digital beauty industry. Her journey is often highlighted as a prime example of how Gen Z creators are redefining success and influence in the post-college landscape.
Alix Earle Daily Routine
Alix Earle’s daily routine reflects the life of a full-time content creator, influencer, and modern media personality. Balancing beauty routines, brand commitments, and social life, her schedule blends glamour with relatability — something her fans admire the most.
Morning (8:00 AM – 11:00 AM)
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Wakes up around 8–9 AM, depending on whether she has shoots, events, or a more relaxed day.
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Begins her day with iced coffee and a skincare ritual, which includes cleanser, toner, moisturizer, and sunscreen — all often documented in her stories or TikTok vlogs.
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Films her signature “GRWM – Get Ready With Me” videos where she applies makeup while chatting about her life, mental health, relationships, and product recommendations.
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Her GRWM content is not just entertaining but influential — driving trends in real-time and often going viral.
Afternoon (12:00 PM – 5:00 PM)
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Brand meetings, PR calls, and content planning take center stage during mid-day hours.
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She regularly works with leading beauty and fashion brands like Tarte, Benefit, Rare Beauty, and Amazon Fashion, often aligning her content calendar with their campaigns.
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Content creation: Shoots TikToks, Instagram reels, edits YouTube videos, and engages in social media interaction.
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Fitness is important to her; she often fits in Pilates, gym sessions, or yoga, depending on location and schedule.
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Eats a light, balanced lunch, often including salads, smoothies, or protein-rich bowls — many of which appear in her vlogs and “day in the life” content.
Evening (6:00 PM – 10:00 PM)
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Evenings are reserved for events, influencer parties, brand launches, or podcast appearances.
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When she’s not at an event, she enjoys dinner with friends or cozy meals at home.
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She follows a skincare-focused nighttime routine, removing makeup, applying serums, and using calming beauty tools like facial rollers.
Night (10:00 PM – 1:00 AM)
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Unwinds by watching Netflix, catching up on shows, or scrolling through TikTok.
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May spend time journaling, reflecting, or planning content ideas for the next day.
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Sleeps around midnight or later, depending on how social or travel-heavy her day was.
Alix Earle Net Worth (2025)
As of 2025, Alix Earle’s estimated net worth is between $2 million and $3 million, based on data from Cosmopolitan, Celebrity Net Worth, and various influencer economy insights.
Her financial rise is directly tied to her smart positioning as both a beauty and lifestyle content creator who resonates deeply with Gen Z audiences.
Main Income Sources:
-
Sponsored Content:
High-paying partnerships with brands like Tarte, Ulta Beauty, Amazon Fashion, Rare Beauty, Benefit, and more. Each campaign is rumored to fetch $40K to $100K+ depending on scope. -
TikTok & Instagram Monetization:
With over 8M+ followers on TikTok and 3M+ on Instagram, Alix earns through brand deals, platform bonuses, and affiliate links. -
YouTube Revenue:
Although a newer platform for her, she has expanded to long-form content and vlogs which generate revenue through AdSense. -
Affiliate Marketing & Promo Codes:
Her beauty product recommendations and outfit links often include affiliate programs that bring in thousands per month. -
Event Hosting, Public Appearances, & Podcasting:
She’s been invited to major fashion weeks, red carpets, and podcasts like “Call Her Daddy” and now her own “Hot Mess with Alix Earle.” -
Future Business Ventures:
Alix has hinted at launching her own beauty line or product line in future interviews, which could significantly raise her net worth in the coming years.
📊 Estimated Earnings:
-
Monthly Income: $30,000 – $60,000+
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Annual Income: $400,000 – $700,000 (estimated)
Community Perception & Public Image
Alix Earle is hailed as Gen Z’s “It Girl” — someone who perfectly blends glamor with honesty. Unlike traditional influencers who curate picture-perfect lives, Alix earned loyalty through her authentic storytelling.
Her transparency about:
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Acne and skin struggles
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Body image issues
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Dating challenges
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College party culture
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Post-grad pressure and anxiety
Perception Highlights:
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Seen as a beauty and lifestyle influencer with depth.
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Often credited for reviving GRWM content and giving it a personal, confessional twist.
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Compared to earlier beauty creators like Emma Chamberlain, but with a more socialite-party-girl energy.
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Considered a marketing powerhouse: brands report surging sales after her product mentions.
Alix Earle Biography
Alix Ashley Earle, popularly known as Alix Earle, is an American social media influencer, content creator, and Gen Z fashion icon, born on December 16, 2000, in Monmouth County, New Jersey, USA. She rose to digital stardom through TikTok, where her candid “Get Ready With Me” (GRWM) videos and unfiltered college lifestyle quickly made her a household name among young audiences.
Alix attended Red Bank Catholic High School and later pursued higher education at the University of Miami, where she majored in Business Administration and Marketing. It was during her college years that she began posting regularly on TikTok, showcasing everything from acne struggles and hangovers to glamorous beauty routines and party outfits. Her refreshing honesty and stylish aesthetic resonated with millions, turning her into a viral sensation by 2022.
A defining feature of Alix Earle’s career has been her authenticity. Unlike many polished influencers, she embraced her imperfections—speaking openly about mental health, confidence issues, and breakups. This vulnerability made her deeply relatable, especially to Gen Z followers seeking realness in an overly curated world.
After graduating in 2023, Alix transitioned into full-time content creation. She began collaborating with top-tier brands like Ulta Beauty, Tarte, Amazon Fashion, and Benefit Cosmetics, appearing in major campaigns and industry events. She also launched her YouTube channel and began exploring longer-form content and vlogging, expanding her digital presence beyond TikTok.
Her rumored relationship with NFL player Braxton Berrios further boosted public interest, making “Alix Earle boyfriend” a frequently searched keyword. Despite the attention, she has maintained clear boundaries between her personal and public life.
In terms of financial success, Alix Earle’s net worth is estimated between $2 to $3 million as of 2025, thanks to her brand collaborations, social media monetization, affiliate marketing, and public appearances. She has also hinted at launching her own beauty or fashion brand in the near future.
Today, Alix Earle stands as one of the most influential young creators in the digital landscape. Whether she’s vlogging from New York Fashion Week, hosting a podcast, or applying concealer in a dorm room mirror, her blend of glamor and honesty has made her the ultimate “relatable it-girl” of her generation. With her growing influence and business savvy, Alix continues to shape beauty standards, redefine authenticity, and inspire a new wave of creators around the world.
Alix Earle Viral Vedio
Alix Earle Social Media Accounts
| Platform | Username/Handle | Link | Followers |
| YouTube | Alix Earle | Alix Earle | 450K+ |
| X (formerly Twitter) | @alixearle | @alixearle | 90K+ |
| TikTok | @alixearle | @alixearle | 8.8M+ |
| @alix_earle | @alix_earle | 3.3M+ |
Conclusion
Alix Earle has quickly become one of the most relatable and influential faces in the world of social media. From posting raw, real-time TikToks in her college dorm room to walking red carpets and starring in national beauty campaigns, her journey reflects the modern rise of a self-made digital creator. What makes Alix stand out isn’t just her glam looks or flawless beauty routines, but her authenticity, vulnerability, and the way she embraces her imperfections on a public stage.
Through her content, she’s opened up conversations about acne positivity, body confidence, college anxiety, and personal growth, earning a fiercely loyal fanbase. Alix Earle isn’t just a TikTok star — she’s a Gen Z role model, a brand builder, and a young woman who continues to define what it means to grow up in the public eye while staying grounded in her values.
As she continues to expand her brand and explore new ventures in beauty, fashion, and media, Alix Earle’s influence will only grow. Her voice, style, and spirit are reshaping what it means to be a 21st-century digital creator.
Frequently Asked Questions (FAQs)
1. Who is Alix Earle?
Alix Earle is an American content creator, TikTok star, and beauty influencer known for her relatable GRWM videos, college lifestyle vlogs, and unfiltered storytelling.
2. What is Alix Earle’s full name?
Her full name is Alix Ashley Earle.
3. When and where was Alix Earle born?
She was born on December 16, 2000, in Monmouth County, New Jersey, USA.
4. What is Alix Earle’s age in 2025?
She is 24 years old as of June 2025.
5. Where did Alix Earle go to college?
She graduated from the University of Miami in 2023 with a degree in Business Administration and Marketing.
6. How did Alix Earle become famous?
Alix rose to fame on TikTok by posting authentic “Get Ready With Me” (GRWM) videos, sharing her real-life experiences with acne, beauty routines, parties, and college life.
7. What kind of content does Alix Earle create?
Her content includes beauty tutorials, skincare, vlogs, fashion hauls, relationship talks, and everyday lifestyle updates.
8. Is Alix Earle dating anyone?
She is rumored to be dating NFL player Braxton Berrios, though she chooses to keep relationship details mostly private.
9. What is Alix Earle’s net worth?
As of 2025, Alix Earle’s estimated net worth is between $2 million – $3 million USD, earned through brand deals, TikTok, Instagram, YouTube, and appearances.
10. What is Alix Earle’s height and weight?
She stands approximately 5 ft 6 in (167 cm) tall and weighs around 121 lbs (55 kg).
11. What are Alix Earle’s social media handles?
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TikTok: @alixearle
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Instagram: @alix_earle
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YouTube: Alix Earle
12. Does Alix Earle have a podcast?
Yes, she hosts a podcast called “Hot Mess with Alix Earle”, where she discusses life updates, personal stories, and interviews with guests.
13. What makes Alix Earle different from other influencers?
Her genuine, unfiltered personality, open conversations about acne and mental health, and ability to stay relatable while being aspirational have made her one of Gen Z’s most trusted influencers.
14. Has Alix Earle undergone any cosmetic procedures?
Alix has been open about getting a nose job (rhinoplasty) and using beauty enhancements like lip fillers. Her transparency about these procedures has been appreciated by her followers for promoting honesty in the influencer space.
15. Is Alix Earle planning to launch her own beauty or fashion brand?
While nothing has been officially announced yet, Alix Earle has hinted in interviews and podcasts that she’s interested in launching her own beauty or fashion line in the future — a move that many fans and industry experts are eagerly anticipating.
