Introduction of Danielle Bernstein
Danielle Bernstein, widely recognized as the founder of WeWoreWhat, is an American fashion influencer, entrepreneur, designer, blogger, and digital creator who has become one of the most influential voices in the global fashion industry. Born on May 28, 1992, in Great Neck, New York, Danielle has built an empire around her keen fashion sense, innovative business ventures, and powerful social media influence, making her a leading name in modern style and entrepreneurship.
She first rose to prominence in the early 2010s through her fashion blog WeWoreWhat, where she shared outfit inspirations, style diaries, and her unique take on New York street style. Her effortless ability to blend contemporary fashion with timeless elegance quickly attracted a massive online following, positioning her as one of the first major American fashion bloggers to successfully transform into a global digital brand.
Danielle Bernstein’s career took off when she collaborated with leading fashion labels, retailers, and lifestyle brands, solidifying her reputation as a trusted style authority. Over the years, she has partnered with major luxury and contemporary brands, expanded WeWoreWhat into a full-fledged fashion line, and launched her own entrepreneurial ventures, including swimwear, denim collections, and lifestyle products. Her collaborations and influence have earned her a consistent presence at New York Fashion Week, Paris Fashion Week, and other international fashion stages.
Her impact extends far beyond fashion. Danielle is also an accomplished author with her bestselling memoir This Is Not a Fashion Story, where she shared her entrepreneurial journey and behind-the-scenes experiences of building a fashion empire. She is admired for her bold vision, resilience, and business acumen, inspiring young women worldwide to pursue careers in fashion, digital media, and entrepreneurship.
Danielle Bernstein’s success has been recognized globally, earning her a spot on Forbes 30 Under 30 in the Art & Style category. She has also been featured in top publications including Vogue, Harper’s Bazaar, Elle, Cosmopolitan, and Business of Fashion, which celebrate her as one of the most innovative American fashion entrepreneurs and influencers.
As of 2025, Danielle Bernstein’s net worth is estimated in the multi-million-dollar range, generated from brand partnerships, WeWoreWhat fashion collections, digital content creation, book sales, and her expanding business ventures. She continues to be one of the most successful American fashion influencers, seamlessly merging creativity with commerce.
Today, Danielle Bernstein stands as a trailblazing fashion blogger, entrepreneur, and digital icon, admired for her entrepreneurial spirit, timeless style, and strong influence in the fashion industry. With WeWoreWhat, she redefined how influencers can transform passion into business, and she remains an inspiration to millions, blending fashion innovation, business success, and authentic digital storytelling on a global scale.
Who is Danielle Bernstein?
Danielle Bernstein (born May 28, 1992, in Great Neck, New York, USA) is an American fashion influencer, entrepreneur, designer, author, lifestyle creator, and digital personality. Best known as the founder of WeWoreWhat, Danielle has become one of the most powerful voices in the fashion industry, admired for her trendsetting street style, luxury brand collaborations, and successful entrepreneurial ventures. With her bold vision, creativity, and innovative business strategies, she has inspired millions worldwide and established herself as a leading fashion entrepreneur and global digital icon.
Danielle Bernstein first gained widespread recognition in the early 2010s through her fashion blog WeWoreWhat, where she documented her personal style and New York street fashion. Her authentic approach, eye for trends, and ability to blend everyday wear with high-fashion elegance quickly built her into one of the most-followed American fashion influencers. What began as a college project soon transformed into a global brand, making WeWoreWhat one of the most recognized names in fashion blogging.
Over the years, Danielle has collaborated with leading fashion and lifestyle brands, launching collections in swimwear, denim, activewear, and accessories. Her collaborations with Macy’s, Onia, and other fashion retailers have solidified her position as a successful designer and entrepreneur. She has been a front-row regular at New York Fashion Week, Paris Fashion Week, and Milan Fashion Week, where she continues to influence industry trends and inspire global audiences.
Her influence goes beyond fashion. In 2020, Danielle released her bestselling memoir This Is Not a Fashion Story, where she shared her journey as a blogger turned entrepreneur, the struggles of building a business, and her vision for the future of influencer-driven fashion. The book cemented her reputation not only as a style icon but also as a motivational businesswoman and thought leader.
Danielle Bernstein’s impact has been recognized with features in Vogue, Harper’s Bazaar, Elle, Cosmopolitan, and Business of Fashion. She was honored with a spot on Forbes 30 Under 30 in the Art & Style category, proving her significant influence in shaping the future of fashion and digital entrepreneurship.
As of 2025, Danielle Bernstein’s net worth is estimated in the multi-million-dollar range, driven by her WeWoreWhat fashion brand, brand endorsements, collaborations, book sales, and her growing entrepreneurial ventures. Her business success showcases how influencers can seamlessly transition into powerful entrepreneurs, blending creativity with commerce.
On the personal side, Danielle is admired for her transparency, authenticity, and willingness to share her journey with her audience. From entrepreneurial challenges to personal growth, she has built trust with millions of followers who see her as both a fashion authority and a relatable digital personality.
Today, Danielle Bernstein is far more than a fashion influencer. She is a pioneering American entrepreneur, bestselling author, designer, and cultural icon who continues to redefine influencer culture. With WeWoreWhat, she has turned passion into an empire, inspiring young creators, business leaders, and fashion enthusiasts across the globe.
Danielle Bernstein Wiki (2025)
| Category | Details |
|---|---|
| Full Name | Danielle Bernstein |
| Stage/Popular Name | Danielle Bernstein (WeWoreWhat Founder, American Fashion Influencer, Lifestyle Entrepreneur) |
| Date of Birth | May 28, 1992 |
| Birthplace | Great Neck, New York, USA |
| Nationality | American |
| Ethnicity | Jewish-American |
| Sexual Orientation | Straight |
| Profession | Fashion Influencer, Entrepreneur, Designer, Blogger, Author, Lifestyle Creator, Digital Personality |
| Known For | Founder of WeWoreWhat, Luxury Fashion Collaborations, Street Style Influence, Forbes 30 Under 30 Honoree, Bestselling Book This Is Not a Fashion Story |
| Education | Attended the Fashion Institute of Technology (FIT), New York – studied Retail Merchandising before pursuing full-time blogging |
| TikTok Username | @weworewhat (shares styling tips, behind-the-scenes brand content & lifestyle moments) |
| TikTok Debut | Joined in 2020 |
| Followers (TikTok) | Over 1.2M (as of 2025) |
| Instagram Handle | @weworewhat – Over 3M followers (as of 2025) |
| YouTube Channel | Danielle Bernstein Official |
| Subscribers (YouTube) | 200K+ (as of 2025) |
Danielle Bernstein Relationship (2025)
As of 2025, Danielle Bernstein is rumored to be single and primarily focused on expanding her WeWoreWhat fashion empire, global collaborations, and entrepreneurial projects. Over the years, she has been linked to a few high-profile personalities in business and fashion, but Danielle keeps her dating life private.
Her independence, focus on business growth, and influence in the digital fashion industry have made her a role model for aspiring entrepreneurs and influencers. Fans admire her transparency, ambition, and ability to balance personal life with professional success.
Danielle Bernstein Age (2025)
Born on May 28, 1992, Danielle Bernstein is 33 years old as of 2025. With over a decade of experience as a digital creator and entrepreneur, she has become one of the most influential American fashion personalities.
Her age reflects a blend of youthful creativity and mature business leadership, making her a powerful figure in shaping the future of fashion entrepreneurship.
Danielle Bernstein Height & Weight
- Height: 5 feet 6 inches (168 cm)
- Weight: Around 56 kg (123 lbs)
Danielle is admired for her chic, polished, and elegant style, which aligns perfectly with her image as a fashion entrepreneur and digital creator. She often showcases her outfits, lifestyle routines, and health-focused content on Instagram and TikTok, giving fans a glimpse into her fitness and wellness habits.
Her presence at New York Fashion Week, Paris Fashion Week, and Milan Fashion Week has consistently highlighted her as a global trendsetter. Danielle’s signature looks have been featured in Vogue, Elle, Harper’s Bazaar, and Cosmopolitan, where she is recognized as a modern American style icon.
Danielle Bernstein Full Body Measurements (2025)
| Measurement | Approximate Value |
|---|---|
| Height | 5 ft 6 in (168 cm) |
| Weight | 123 lbs (56 kg) |
| Bust | 34 in (86 cm) |
| Waist | 25 in (64 cm) |
| Hips | 36 in (91 cm) |
| Bra Size | 32C (US) |
| Cup Size | C |
| Body Shape | Slim & Curvy |
| Body Type | Lean, toned proportions |
| Dress Size | US 4 / UK 8 / EU 36 |
| Shoe Size | US 8 / UK 6 / EU 39 |
| Eye Color | Blue |
| Hair Color | Light Brown (often styled in chic waves or polished buns) |
Danielle Bernstein Educational Details
Primary & Secondary Education
Danielle Bernstein, born on May 28, 1992, in Great Neck, New York, grew up in a supportive Jewish-American family. She attended local schools in New York, where she developed her love for fashion, art, and creative expression. Her interest in style was evident from a young age, often experimenting with streetwear, vintage, and high-fashion pieces.
Higher Education
Danielle studied Retail Merchandising at the Fashion Institute of Technology (FIT) in New York City. While at FIT, she launched her blog WeWoreWhat, which quickly gained popularity as one of the leading street-style fashion blogs in the U.S. Her time at FIT shaped her entrepreneurial mindset, giving her the knowledge to scale her personal brand into a global fashion business.
Career Launch – Danielle Bernstein
Danielle Bernstein started her career in 2010, launching her fashion blog WeWoreWhat while still a student. Her unique mix of street style, everyday fashion inspiration, and luxury partnerships helped her quickly stand out.
Her breakthrough came when major fashion houses recognized her digital influence. By combining authentic fashion content with business savvy, Danielle transformed herself from a blogger into a multi-million-dollar entrepreneur and designer.
Key Milestones in Danielle Bernstein’s Career
- 2010 – Launched WeWoreWhat as a street-style blog during her time at FIT.
- 2012–2013 – Gained massive recognition as one of New York’s most stylish influencers.
- 2014 – Expanded WeWoreWhat into a full e-commerce fashion business.
- 2016 – Partnered with luxury and lifestyle brands including Bloomingdale’s, Nordstrom, and Macy’s.
- 2017 – Named in Forbes 30 Under 30 for her impact in fashion and retail entrepreneurship.
- 2020 – Published her bestselling book This Is Not a Fashion Story, sharing her entrepreneurial journey.
- 2021 – Grew her WeWoreWhat swimwear and denim lines into multimillion-dollar businesses.
- 2022 – Expanded globally with luxury brand collaborations and sustainability-focused collections.
- 2023 – Launched philanthropic initiatives supporting small businesses and women entrepreneurs.
- 2024–2025 – Recognized as one of the top American fashion entrepreneurs and influencers, balancing digital influence with global brand leadership.
Danielle Bernstein Daily Routine (2025)
Morning (6:30 AM – 10:00 AM)
- Starts her day with meditation and light stretching.
- Morning skincare routine with hydrating serums and SPF.
- Enjoys a nutritious breakfast, often smoothies, avocado toast, or egg whites.
- Reviews WeWoreWhat brand tasks and engages with Instagram/TikTok followers.
Afternoon (11:00 AM – 4:00 PM)
- Attends business meetings and strategy sessions with her team.
- Oversees product development for her fashion lines (swimwear, denim, activewear).
- Records content for Instagram Reels, TikTok styling guides, and YouTube.
- Lunch includes lean protein, fresh vegetables, and healthy grains.
Evening (5:00 PM – 9:00 PM)
- Attends New York Fashion Week shows, brand events, or press launches.
- Fitness time: strength training, yoga, or pilates, often shared on social media.
- Dinner with family or friends, balancing healthy dishes with occasional indulgences.
Night (9:30 PM – 11:30 PM)
- Night skincare routine with retinol and nourishing creams.
- Reads business/entrepreneurship books or journals her goals.
- Prepares content calendars and brand strategies for the next day.
- Sleeps around 11:30 PM to recharge for her fast-paced lifestyle.
Danielle Bernstein Net Worth (2025)
As of 2025, Danielle Bernstein’s net worth is estimated between $15 million and $20 million, according to business insights, fashion retail reports, and influencer wealth trackers.
Widely recognized as the founder of WeWoreWhat, Danielle has built her multimillion-dollar fortune through fashion design, brand collaborations, digital content creation, publishing, e-commerce ventures, and investments in fashion-tech. From launching her blog in New York City to becoming one of the most powerful American fashion entrepreneurs, Danielle has transformed her vision into a global business empire.
💰 Main Income Sources
👗 Fashion Brand – WeWoreWhat
Danielle is best known for her fashion label WeWoreWhat, which has grown into a multimillion-dollar brand featuring swimwear, denim, activewear, and accessories. She sells through her e-commerce store and retail giants like Nordstrom, Bloomingdale’s, and Macy’s.
- Annual Brand Revenue: $7M – $9M
- Capsule Collections & Collaborations: $1M+ annually
📸 Brand Endorsements & Collaborations
With over 3M Instagram followers and a strong digital presence, Danielle secures high-paying endorsement deals with luxury and lifestyle brands across fashion, fitness, beauty, and wellness.
- Endorsements & Sponsorships (2025): $2M – $3M annually
🏋️ Fitness, Lifestyle & Book Royalties
Danielle is also a wellness and lifestyle advocate, sharing her fitness routines, wellness philosophy, and entrepreneurial journey. Her bestselling memoir “This Is Not a Fashion Story” continues to generate revenue.
- Fitness & Lifestyle Partnerships: $500K – $700K annually
- Book Royalties & Publishing Deals: $200K – $400K annually
📱 Digital Influence & Media
Her platforms—Instagram, TikTok, and YouTube—generate significant revenue through sponsored content, ad revenue, and affiliate partnerships.
- Content Creation & Media Deals: $400K – $600K annually
- Paid Partnerships & Campaigns: $300K – $500K annually
🏡 Real Estate & Investments
Danielle has invested in New York real estate, as well as fashion-tech startups and women-led businesses that align with her entrepreneurial vision.
- Real Estate Holdings: $3M – $4M
- Investments & Startup Partnerships: Seven-figure portfolio
🧾 Estimated Earnings (2025)
| Income Stream | Estimated Annual Earnings |
|---|---|
| WeWoreWhat Brand & Collections | $7M – $9M |
| Endorsements & Sponsorships | $2M – $3M |
| Fitness, Lifestyle & Publishing | $700K – $1M |
| Media & Digital Content | $400K – $600K |
| Real Estate & Investments | $1M – $2M |
| Total Annual Earnings (2025) | $11M – $15M |
| Net Worth Estimate (2025) | $15M – $20M |
🏆 Community Perception & Public Image
Danielle Bernstein is admired as one of the most successful American fashion entrepreneurs and digital creators, balancing creativity, entrepreneurship, and influence. Her journey from blogging to building a multimillion-dollar empire makes her a role model for young designers and entrepreneurs.
🔹 Public Image Highlights
- Founder of WeWoreWhat, a global fashion brand.
- Named in Forbes 30 Under 30 for fashion & retail.
- Collaborated with Nordstrom, Bloomingdale’s, Macy’s & luxury partners.
- Published author of This Is Not a Fashion Story.
- Advocate for women entrepreneurs and small businesses.
- Inspires millions with her style guides, entrepreneurial mindset, and authentic lifestyle.
🔥 Why Danielle Bernstein Is a Global Fashion Icon
- 3M+ Instagram followers and growing digital reach.
- Multi-million-dollar fashion entrepreneur with global retail presence.
- One of the highest-paid American fashion influencers (2025).
- Forbes 30 Under 30 honoree and industry disruptor.
- A trusted voice in fashion, entrepreneurship, and digital innovation.
Danielle Bernstein Biography (2025)
Danielle Bernstein, born on May 28, 1992, in Great Neck, New York, USA, is an American fashion entrepreneur, designer, influencer, author, and digital personality. She is best known as the founder of the global fashion brand WeWoreWhat and for her influence in shaping modern fashion blogging, e-commerce, and digital entrepreneurship. With millions of followers across social media, Danielle has become one of the most recognized American fashion figures of her generation.
Danielle first rose to prominence in the early 2010s through her fashion blog WeWoreWhat, where she shared daily outfit inspiration, style guides, and insights into New York’s fashion scene. Her fresh perspective and bold entrepreneurial spirit quickly gained international attention, making her one of the first fashion bloggers to successfully evolve into a multi-million-dollar brand founder.
Today, Danielle is celebrated not only as a fashion influencer but also as a businesswoman, designer, and published author. She has launched highly successful fashion collections under her label WeWoreWhat, which includes swimwear, denim, activewear, and accessories, sold at major retailers like Nordstrom, Bloomingdale’s, and Macy’s.
Her strong presence at New York Fashion Week, Paris Fashion Week, and global fashion events has solidified her status as a respected American fashion entrepreneur. Beyond fashion, Danielle is admired for her fitness-driven lifestyle, wellness advocacy, and philanthropy, often using her platform to support women-led businesses and charitable initiatives.
Danielle has been featured in Forbes, Vogue, Harper’s Bazaar, Elle, and InStyle, and was named to the Forbes 30 Under 30 list for her entrepreneurial achievements in fashion and retail. She also became a bestselling author with her memoir “This Is Not a Fashion Story”, where she shared her journey from a fashion blogger to a global entrepreneur.
As of 2025, Danielle Bernstein’s net worth is estimated between $15 million and $20 million, largely earned through her brand WeWoreWhat, luxury collaborations, publishing success, endorsements, and real estate investments. She is widely recognized as one of the most successful American fashion influencers and digital entrepreneurs.
Despite the competitive fashion industry, Danielle continues to thrive as a style icon, business leader, and cultural influencer, admired for her innovative spirit, authenticity, and ability to inspire millions worldwide.
Danielle Bernstein Social Media Accounts (2025)
| Platform | Username/Handle | Link | Followers (2025) |
|---|---|---|---|
| @weworewhat | instagram.com/weworewhat | 3M+ followers | |
| TikTok | @daniellebernstein | tiktok.com/@daniellebernstein | 1M+ followers |
| YouTube | Danielle Bernstein Official | youtube.com/@DanielleBernstein | 150K+ subscribers |
| X (Twitter) | @weworewhat | twitter.com/weworewhat | 200K+ followers |
| Danielle Bernstein | facebook.com/DanielleBernstein | 300K+ followers |
Conclusion
Danielle Bernstein, widely known as the founder of WeWoreWhat, has become one of America’s most successful fashion influencers, entrepreneurs, and digital creators. From starting her fashion blog during college to building a multimillion-dollar fashion empire, Danielle has proven her ability to merge style, business, and innovation. With collaborations with top fashion and lifestyle brands, bestselling clothing collections, and her published memoir This Is Not a Fashion Story, she has established herself as a leading voice in the fashion industry.
Recognized by Forbes 30 Under 30, Danielle Bernstein continues to inspire millions worldwide with her bold fashion sense, entrepreneurial ventures, and authentic lifestyle content. Her journey reflects hard work, vision, and adaptability, making her not just a social media star but also a powerful businesswoman and brand builder.
As of 2025, Danielle Bernstein remains a symbol of modern American fashion, digital entrepreneurship, and global influence. Through WeWoreWhat, she continues to redefine fashion for a new generation—balancing luxury, accessibility, and personal empowerment.
Frequently Asked Questions (FAQs)
Who is Danielle Bernstein?
Danielle Bernstein is an American fashion influencer, entrepreneur, author, and founder of WeWoreWhat. She is known for her trendsetting style, collaborations with top brands, and for being featured in Forbes 30 Under 30.
What is Danielle Bernstein’s real name?
Her real name is Danielle Bernstein. She is professionally known for her brand and platform WeWoreWhat.
When and where was Danielle Bernstein born?
Danielle Bernstein was born on May 28, 1992, in Great Neck, New York, USA.
How old is Danielle Bernstein in 2025?
As of 2025, Danielle Bernstein is 33 years old.
What is Danielle Bernstein famous for?
She is famous for founding WeWoreWhat, one of the most successful fashion platforms turned lifestyle brands, and for being a leading fashion influencer, entrepreneur, and author.
How did Danielle Bernstein become famous?
Danielle rose to fame by launching WeWoreWhat as a fashion blog while studying at the Fashion Institute of Technology (FIT). Her unique street-style content, business mindset, and collaborations with global fashion brands helped her grow into a digital entrepreneur with millions of followers.
Does Danielle Bernstein have her own brand?
Yes. Danielle is the founder of WeWoreWhat, which has expanded into fashion lines, swimwear, accessories, and collaborations. She also released her memoir This Is Not a Fashion Story and continues to expand her business ventures.
What is Danielle Bernstein’s net worth in 2025?
As of 2025, Danielle Bernstein’s net worth is estimated between $10 million – $15 million, earned through WeWoreWhat, brand partnerships, fashion collections, book sales, and entrepreneurial projects.
Is Danielle Bernstein in a relationship?
Danielle Bernstein has been open about her dating life in the past, but as of 2025, she has not publicly confirmed her current relationship status.
What ethnicity is Danielle Bernstein?
Danielle Bernstein is of American nationality and Jewish heritage.
What kind of content does Danielle Bernstein create?
Danielle creates content on fashion, lifestyle, fitness, beauty, travel, and entrepreneurship. Through WeWoreWhat, she shares outfit inspiration, business insights, and behind-the-scenes moments from her life as a fashion influencer and entrepreneur.